Innovation management, New Product Development, Communication, CSR, Pricing, Portfolio management

Strategy, Profitability, Sales & Data Analytics

- Led a team with innovation and international mindset to introduce a Brand in Indian paint market- Incorporated several initiatives to market the product line in Indian mass market

- Managed marketing KPIs like Pricing with financial acumen and analysis- Redesigned the packaging for the Power Tools range- Focused on service and spare parts availability to ensure customer delight

- Strategically implemented the transition from old unit to new unit in 9 months’ time- Responsible for IPR compliant communications- Designed trackers against competition price positioning- Devised a Touch Feel Try “DemoCast” for the Experience Centre where interaction with the system in local language was possible and the product features were cascaded to other departments

My responsibilities and roles were elevated every year Dremel Brand Management -> Skill Brand management -> Wood and Metal Working Tools Brand ManagementAll the initiatives listed above resulted in Bosch Ltd outgrowing market by 100% consistently during my entire stint of 4 years with Bosch- Relaunched Brand SKIL in Indian market- Introduced Brand DREMEL in India- Conceptualized and executed a signature campaign for my Wood working segment – CUT, SAW, FINISH- Trained large audiences of carpenters and steel fabricators cutting across geographies and language barriers using very clear and relevant communication.