Jasmin Bessolo Email and Phone Number

Advising clients on strategic brand development, driving revenue growth and enhancing customer engagement for SMB companies. Currently consulting on brand strategy, content marketing, advertising and promotional campaigns, merchandising strategy, and UX.

Headed brand marketing and merchandising arms of this multi-million dollar apparel brand, spearheading successful integrated marketing campaigns, securing high-level partnerships with top brands and influencers, and optimizing site performance. Brought on to also build brand's community from the ground up. •Successfully launched new product lines, overseeing comprehensive efforts from positioning to GTM strategies•Leveraged data-driven insights to refine UX strategies, resulting in enhanced customer experiences and increased conversion rate•Directed creative projects, from orchestrating high-impact video shoots to crafting compelling content

Responsible for book of high-value enterprise accounts launching new programs with Humu's machine learning technology aimed at making work more humanizing. Led by Lazlo Bock and team that built Google's People Innovation Lab. Led program management and post-sale functions: •Delivered key customer insights that shaped strategic product decisions, significantly improving customer acquisition and retention rates•Developed impactful marketing collateral and comprehensive sales toolkits, effectively supporting team objectives and driving revenue growth•Authored implementation strategies and designed launch comms and program trackers, improving operational efficiency and reducing launch timelines

Served as product expert on AppsFlyer’s technical marketing solutions to 25+ top eCommerce brands, entertainment apps, gaming developers, and agencies, allowing me to become a trusted advisor on performance marketing strategy• Monitored user acquisition and retention campaigns to optimize performance and scale marketing investments profitably, leading cross-functional teams to deliver business results• Strategically executed product roadmaps, significantly boosting product adoption rates and enhancing customer retention through targeted initiatives

Managed a $XXM P&L to aggressive top and bottom line targets against an assortment of 10K+ SKUs. Achieved sales growth while still hitting profitability goals. Did so by: • Implementing innovative product marketing and merchandising tactics such as elasticity-based pricing, order consolidation, exclusives, COOP, and affiliate partnerships• Enhanced user experience and increased average monthly revenue through conducting A/B testing to inform site enhancements

Worked with Paid Marketing, User Experience, Social Media, Email, and Creative teams to drive customer engagement and build company's online brand presence. Notable accomplishments include: • Led the Fall 2016 Back-to-School Campaign and launched an influencer/ambassador program•Managed development of Featured Artist Weekly Email from concept to launch, boosting customer engagement and lifting artist sales•Doubled Google Adwords click through rate by personalizing text ad content to target consumers

Promoted UNA-GP agenda such as Clean Water Initiatives, Syrian Refugee Support, and Model UN through the production and use of media content and creative assets. Also assisted the Chapter Director in planning fundraising events to support the UN's humanitarian efforts abroad and locally.

Maintained social media channels for local chapter and authored articles for blog addressing local/ regional environmental/ political concerns.