At Transitions Optical, my focus as Senior Marketing Manager revolves around spearheading e-commerce strategies and enhancing our specialty marketing initiatives. With a robust background in online marketing and strategic planning, we've cultivated significant advancements in independent lens manufacturer partnerships and specialized market segments.My leadership in marketing strategy and planning has been central to our team's success, fostering strong client relations and harnessing market share growth to drive sales and revenue. Using a collaborative approach has enabled me to successfully plan and execute large-scale marketing campaigns, ultimately delivering exceptional value to both the company and our clients.