We take the guesswork and unpredictability out of digital marketing by using data as a medium to identify growth, provide visibility of progress and reveal sweet spots for improvements.Our mission is to provide our client the confidence and control over their digital marketing journey by simplifying the use of data and empowering them to use data to drive decision-making. For our agency clients, we provide our team of data-driven experts across business, brands, digital and media domains in the most nibble and versatile way-of-working to drive scalability and long-term growth. Vertical expertise:- Tech- FMCG- Tourism and hospitality- B2B- Healthcare- Government servicesServices:- Digital Strategy- Website/ app tracking - Marketing automation deployment - Insight generation for social media, website and app- SEO- Digital campaign planning and executionWhere we operate:- Singapore- Brazil- Switzerland- Germany

In a constant pursuit to unlock digital and data resources to generate business impactCrafting data approaches and way-of-working for B2B and B2C pillars to find a relevant role for data to be impactful and meaningful in the business.Work with data scientists and cross-functional teams in technology and marketing & sales to drive data implementation across on- and offline channels across regions.

My TBWA journey continues (Asia and Europe): - Proactive business development to upsell analytic products to clients including data audit, dashboards, analytic suites, periodic reports, competitor review, measurement plans, website tagging strategies and audience segmentation strategies - Leading client and stakeholder workshops to enable on the use of digital and data to drive business opportunities - Consult and provide data-driven insights to cross-functional teams working on brand planning, consumer journey, user experience, CRM integration, channel planning and content creation across digital and traditional channels.- Provide holistic measurement framework across multiple social, digital and media platforms for campaigns and brands to effectively track and optimise performance and ultimately demonstrate the channel’s impact and ROI (brand awareness, lead conversion, pipeline, revenue)- Create playbooks and SOP guidelines to maintain analytic standards and the management of data integrity across working agencies and client’s internal working teams- Develop tagging and implementation plans for websites and apps on both Google Analytics and Adobe Analytics solutions- Work with media agencies on channel and media optimisation e.g. programmatic, media buy for social - Lead the development of social data mining tools and created successful use cases of using social data to create actionable audience insights and leveraging on timely social buzz to create compelling creative output

- Develop data strategies and roadmaps to accelerate client’s marketing activities forward effectively in the social and digital ecosystems- Develop clients’ digital measurement strategies and reporting of key business metrics to measure marketing effectiveness and forecast to support business cases and goals.- Channel and media optimisation which includes Programmatic, media buy for social and website optimization- Provide data-driven insights and recommendations to inform on content ideation and channel strategies for new business - Integrate data work into agency deliverables through highly collaborative efforts with planners and account teams- Experienced in driving projects in the following verticals: Technology, FMCG and Public sector

Added portfolio:- Project and resource management for Singapore insights team (Government accounts) - responsible for timely and accurate delivery of long-term and adhoc projects - Supporting Account Executive in client servicing - engaging with clients as industry and knowledge expert to provide customised products to achieve client's business goals- Provide training and manage freelancer pool

- Providing specialised industry research for large public sector clients by sourcing from trends and developments in the social media sphere to tackle breaking political and social issues in the Singapore community - Independently delivering to clients’ expectations with insights on trends and buzz in the form of short-term and long-term reports (Daily/Weekly/Monthly/Bi-Annually/Yearly)- Managing the data integrity and quality of reports through monitoring and account setup and maintenance on research platform (keeping up with new social media channels and keyword crafting)- Innovate and improve social media monitoring strategies by offering actionable insights and recommendations to clients in the form of ad-hoc crisis reports

- To assist in facilitating the communication for 1,300 employees located in Asia Pacific region and Japan. - Ensured successful transfer and sharing of information through corporate communication writing that included corporate blogging; Electronic Direct Mail (EDM) write-up; drafting of corporate announcements; and collateral designs - Enhanced internal communication through the crafting of communication campaigns - Corporate video production that included creative idea generation; conceptualisation of storyboard; scripting; facilitation of production shoot and post-production editing

- Involved in the conceptualisation and preparation of event pitches - Onsite event execution - Enhanced better events delivery through post-event evaluation reporting which informed client and company on best practices and areas for improvements- Assisted in events such as ASEAN Human Resource Summit 2008, ASEAN Capital Summit 2008, Institute for Adult Learning Symposium 2008, Conference on Fair Employment Practices 2009 and ExxonMobil Board Visit 2009