• Lead the Sales efforts of the hotel including Tour, Groups, FIT, and Revenue Management.• Lead the marketing efforts of the hotel through Online, Social Media, Print, PR, & Photography• Coach and Lead the Sales, Marketing, Revenue, and Reservations teams.• Develop and execute the Sales & Marketing plan for the hotel• Lead the Sales & Marketing Budget process and set room revenue targets for the hotel.• Review and monitor transient, group, and tour booking pace.• Represent the hotel at industry trade shows and events.• Build and maintain relationships with all partners and suppliers.• Rebranded the Hotel both online and with collateral in 2020. • Led the sales team through the Covid-19 pandemic while successfully exceeding RevPar index during periods when travel was permitted.

• Through successful marketing and revenue tactics the hotel revenue's increased by over 233% in less than 5 years, helping to achieve head office's goal to sell the property at a profit in 2020.• Managed the identity rebrand from Inn By The Lake to Hotel Azure to increase hotel visibility.• Performed market research and competitive analysis to understand the product value proposition.• Implemented and managed a robust Digital Advertising strategy (GoogleAds, Facebook Ads) to build market awareness and deliver an ROI consistently exceeding 8.7x. • Offered pricing and feature recommendations to the team to increase revenues. • Build and maintain relationships with all partners and suppliers.• Assessed and worked with media and influencers to increase brand awareness of the hotel.• Prepared and executed the annual and quarterly Marketing Plans to ensure there were clear KPI's.

• Directed the sales team in the implementation of marketing campaigns to achieve success.• Implemented Revenue and e-Commerce procedures to exceed budgets and improve ADR.• Maintained relationships with wholesalers to increase reservations and average length of stay.• Implemented a Social Media strategy increasing fans and followers.• Generated new business through strategic negotiation with key decision makers.• Recruited and selected staff for key positions• Implemented Sales procedures, programs, and statistical measures.

• Sold memberships to a variety of clients, through emotional selling skills.• Ensured operations were in compliance with Corporate Policies.• Brainstormed and assisted in the creation of Sales & Marketing initiatives.• Maintained cost efficiency and assisted in creating and exceeding annual budgets.• Recruited and trained staff.• Supervised Sales & Marketing Operations to ensure quality control and client satisfaction.

• Wrote statistical reports to measure the success of different marketing campaigns• Created Policy and Procedure manuals for new organizational plans and strategies.• Maintained and audited numerous databases.• Designed and created templates for sales proposals, agreements, and confirmation letters compatible with client databases and corporate branding.• Ensured that the operations maintained an orderly and efficient environment.• Brainstormed and assisted in the creation of Sales & Marketing initiatives.• Sold wedding and SMERF groups.• Solicited Corporate clients and accounts.