• Manage day-to-day plan changes/maintenance of media plans• Work directly with the Assistant Media Planner in creating, updating, and presenting media plans• Present plans both internally and externally• Develop strategically solid media recommendations with supporting rationale• Assist in the analysis of research to develop the objectives, strategies, and tactics• Respond to competitive requests• Responsible for developing a working knowledge of media relevant to the client’s business including TV, print, digital, search, spot TV, and radio• Research and compile competitive data• Assemble and evaluate marketing data to determine the client’s advertising and media needs• Evaluate and propose targeting, geography, scheduling, support level, and budget• Analyze media alternatives to recommend how to best allocate the advertising budget• Work with buying teams, traffic, billings, SFS, analytics, ad-serving, finance departments and outside agency partners as part of the media management process • Manage buy stewardship, including post buys and buy allocations • Analyze campaigns, and recommend tactical changes to maximize campaign performance• Review industry trades for new sites, innovative and creative ad units and technologies, and competitive information• Oversee and train junior staff to develop core competencies • Responsible for billing process• Write POVs

Provide Planners and Supervisors with the necessary data to make media recommendations.Assist in the development of media plans.Provide maintenance for a media plan once it has been implemented, oversee the launch process and liaise with Trading partner as required.Responsible for all media plan entry into DB, coordinate with internal/external teams for all campaigns.Compile and analyze post analysis data and evaluate site proposals.Execute various types of competitive analysis.Pull research to support the development of media objectives, strategies and tactics.Review industry trades for new sites, innovative and creative ad units and technologies as well as competitive informationCreate and maintain flowcharts; Update/maintain archives on the server Knowledge.

Created written and graphic content for online advertising.Increased social media following by 74% and increased impressions from 3K to 24.5K monthly.Organized and executed approved marketing initiatives.Filed expenses, entered data, and aided hiring process.

Coordinated and promoted campus events.Designed all marketing materials.Curated and edited contributor content.

Account management of large volumes of confidential material.Performed customer service with remarkable interpersonal and communication skills.Negotiated balances and payment arrangements with debtors respectfully.