Social Media Content Producer
Leeds
Working in a close team of three, I planned, produced and assisted in managing the Facebook and Instagram channels for a Lush store. My main focus was producing and editing short-form commercial videos and eye-catching photographs that displayed the store and its products in a unique and attrative way to potential customers. I also produced engaging Instagram stories that delivered regular, real-time updates about the store directly to customers, which were received very well. I also advised the team with technical improvements that could be made to our equipment, such as lighting, camera and editing gear that improved the appearance of our posts.As this was the first social media team the store had worked with, we took on constant feedback from Lush Digital and turned our social media into a key component of the commercial growth plan for the store. We maintained a steady flow of images, video and in-store events coverage that kept the customers engaged with the store, even when they weren't visiting.