Jasmine Calderón Email and Phone Number

• Uphold and evolve the visual identity of Tula to ensure that the brand's visual strategy and values meet across all touchpoints. I achieve this by integrating the needs of the brand, business, and its customers to create a more holistic, designed experience. That work produced often results to designing evergreen website banners, product feature infographics, and evergreen email templates. • Design marketing materials to effectively communicate the brand and its key marketing messages. I… Show more • Uphold and evolve the visual identity of Tula to ensure that the brand's visual strategy and values meet across all touchpoints. I achieve this by integrating the needs of the brand, business, and its customers to create a more holistic, designed experience. That work produced often results to designing evergreen website banners, product feature infographics, and evergreen email templates. • Design marketing materials to effectively communicate the brand and its key marketing messages. I achieve this by designing original artwork for evergreen, promotional, and new product launch assets (which includes digital ads, email campaigns, social media graphics, and other promotional assets).• Provide support with photoshoot production and post-production editing to ensure high-quality visual content aligns with the brand’s standards. I achieve this through the retouching images of carriers, producing and implementing post production and asset management process documentation, and maintaining a central repository of photographs on Sharepoint and Brandfolder.• Contribute to the production of packaging materials to enhance customer experience by producing exterior stickers and designing instruction manual style guidelines.• Organize and maintain a library of design assets to efficiently use across the company and its external distributors by maintaining a central repository of design assets on Sharepoint and Brandfolder.• Stay up to date with the latest design trends, technologies, and best practices in design and apply my learnings to keep the business’ approach current. I achieve this by researching and implementing typography trends, new ways to streamline feedback, collaboration and asset management processes, and learning new software to implement motion into design assets. Show less

• Designed and executed static and motion ads for paid and organic channels.• Collaborated in the conception and execution of evergreen, launch, and promotional campaigns across web, email, and social platforms.

• Drove engagement by designing interactive and shareable content (Snapchat ads, banners, emails, hero images, social posts, mockups, pitch decks, etc.) tailored to the unique audiences across their seven brands: Livingly Media, Livingly, Lonny, Zimbio, It’s Rosy, StyleBistro, and Mabel + Moxie. • Created alluring web and social content for Lonny’s 2020 Ultimate Holiday Gift Guide, a series of nine different guides, each customized to help users find a perfect item for every person on their… Show more • Drove engagement by designing interactive and shareable content (Snapchat ads, banners, emails, hero images, social posts, mockups, pitch decks, etc.) tailored to the unique audiences across their seven brands: Livingly Media, Livingly, Lonny, Zimbio, It’s Rosy, StyleBistro, and Mabel + Moxie. • Created alluring web and social content for Lonny’s 2020 Ultimate Holiday Gift Guide, a series of nine different guides, each customized to help users find a perfect item for every person on their shopping list. • Executed the marketing campaign for Zimbio’s TV Couples March Madness Challenge from conception to production, including all digital assets for web, mobile, email, social media, and the voting bracket platform.--Livingly Media is digital media company.We operate six web properties that inspire women across all stages of life, reaching an audience of 20 million every month. Show less

• Established creative production and led a creative academic computing team of four and select faculty in the conceptual development and launch of XR pilot program across the Oakland and San Francisco campuses.• Managed logistics and operations for CCA’s Media Center and VR labs which brought together undergraduate and graduate-level programs, boosting XR-centered courses by 250%.• Operated as lead technology advisor on CCA’s Extended Reality Initiative.• Spearheaded CCA's… Show more • Established creative production and led a creative academic computing team of four and select faculty in the conceptual development and launch of XR pilot program across the Oakland and San Francisco campuses.• Managed logistics and operations for CCA’s Media Center and VR labs which brought together undergraduate and graduate-level programs, boosting XR-centered courses by 250%.• Operated as lead technology advisor on CCA’s Extended Reality Initiative.• Spearheaded CCA's introduction to Steam’s PC Cafe Program, providing classrooms with VR-specific software licensing services. Show less

• Developed a style guide to serve as a set design standards and create a visual consistency across multiple recap videos for Levi’s® Music Projects. • Converted art direction into packaged templates (digital ads, banners, email, mobile, social, print, etc.) of Levi’s® Music Toolkit. • Preflighted and managed design deliverables for Levi’s® Music Week, a weeklong celebration bringing together artists and the music community alike.--Imprint Projects is a post-advertising… Show more • Developed a style guide to serve as a set design standards and create a visual consistency across multiple recap videos for Levi’s® Music Projects. • Converted art direction into packaged templates (digital ads, banners, email, mobile, social, print, etc.) of Levi’s® Music Toolkit. • Preflighted and managed design deliverables for Levi’s® Music Week, a weeklong celebration bringing together artists and the music community alike.--Imprint Projects is a post-advertising creative agency. Our mission is to replace advertising with cultural production and dialogue. We elevate the world’s most influential brands with cultural content, experiences, and community programming. This work supports an industry of collaboration, enriching businesses and our creative communities. Show less

• Designed and coded internal newsletters for company staff using Dreamweaver.• Designed and preflighted banners for university hiring event.

Known as ‘the DRG,’ the Design Realization Garage is an interdisciplinary space where students work on self designed projects to demonstrate competency in their core classes. Partnered with the DRG Director, I scoped, resourced, and developed budgets for rapid prototyping tools that are integral for student maker mastery.• Facilitated compact Designthinking courses geared around learning the fundamental skills needed to become a well-rounded designer.• Defined the future of the… Show more Known as ‘the DRG,’ the Design Realization Garage is an interdisciplinary space where students work on self designed projects to demonstrate competency in their core classes. Partnered with the DRG Director, I scoped, resourced, and developed budgets for rapid prototyping tools that are integral for student maker mastery.• Facilitated compact Designthinking courses geared around learning the fundamental skills needed to become a well-rounded designer.• Defined the future of the ‘Design Realization Garage,’ a rapid prototyping studio where 9th and 10th graders transition their concepts into working prototypes.• Maintained a safe and welcoming environment where students of all backgrounds and abilities learned how to use power tools, 3D printers, laser cutters, and complex design software. Show less

• Designed and coded company’s careers portal.• Lead in designing assets including shirts, PowerPoint presentations, and video reel for the company-wide hackathon.