- Lead, manage and develop a team of 13 Singapore Story Guides- Ensure high quality of guided tours conducted at the S’pore Discovery Centre, the Army Museum, SAFTI MI, including tours at the permanent exhibits gallery, special exhibitions and travelling exhibitions- Conduct tours for VIPs including ministers, foreign delegates, high ranking military officers, and other high profile guests; train senior guides to conduct VIP tours- Conceptualise, develop and implement new guided tour offerings regularly including thematic tours and concept tours e.g. introduced the concept of hybrid tours to S'pore Discovery Centre marrying delivery techniques such as dramatisation and gamification; created unique back-of-house school holiday programme for children to experience what it's like to be a tour guide while picking up key public speaking skills- Write and vet tours spiels as well as regularly review existing tours and tour spiels- Customise guided tours for different audiences according to demand- Developed a new training, development and accreditation framework for the guides team that is aligned to the specific career pathways of the guides- Train guides in the areas of content, skills, professionalism and grooming- Lead the company-wide Singapore Story Training initiative which aims to provide essential content information to all staff- Drew up and implemented the Singapore Story Training framework- Provide regular updates on progress of projects through Board of Directors report and management reports- Craft speeches for ministers and management for exhibition and event launches - Led various committees as chairperson e.g. Workplace Health Promotion, Scube and FISH!- Conceptualised, researched and proposed remodeling of the guides team to maximise resource efficiency for the long run- Leading the Friends of SDC volunteer programme, planning the scheme from scratch, implementing it and expanding the range of volunteering opportunities

- Conceptualise and design marketing and engagement strategic plan for school outreach- Conceptualise, implement, monitor and evaluate health promotion programmes for mainstream schools- Build and maintain good relationships with mainstream schools - Assess the unique needs of each school and recommend programmes based on their needs- Review existing health promoting school framework- Work with programme developers to evaluate, refine, develop and implement mental health programmes for schools

- Lead the Education team by setting direction and working out masterplan for the Board’s education and outreach initiatives- Oversee all education and outreach projects to ensure successful and timely delivery- Develop and implement new programmes e.g. heritage programmes and exhibitions to schools, Educator’s Seminar, Heritage Badge Programme- Write paper on new heritage curriculum for schools aligned to the NE curriculum - Conceptualise plans for recruitment and management of adult volunteers known as “Heritage Champions” and student volunteers known as “Cultural Ambassadors”- Conceptualise and implement a volunteer management system- Develop an online education portal for the sharing of educational heritage resources- Oversee the production of educational publications- Oversee the psychological defence education portfolio including Singapore’s national symbols

- Lead the HealthZone team by setting direction for the gallery, planning and overseeing the revamp of the entire gallery and its educational programmes- Develop marketing plans for the gallery and its programmes- Conceptualise, plan and implement key new programmes at HealthZone for students e.g. Project Health Genius, YES!@ HealthZone, Racial Harmony Day Carnival- Source for and work with external partners for new programmes to increase outreach to students e.g. Anti-Addiction Affair with the Central Narcotics Bureau, Health Trooper Badge Programme with Singapore Scout Association and Girl Guides Singapore- Conceptualise, plan and implement new programmes with internal partners e.g. Holistic Health Programme with the Student Health Centre - Conceptualise, plan and execute large scale special events at HealthZone e.g. Break the Record @ HealthZone for the general public- Conceptualise, plan and execute large scale roving exhibitions for the Board e.g. for 50Plus Expo, Health & You, PS21 ExCEL Convention and a roving concept vehicular exhibition for preschools and primary schools- Conceptualise, develop and maintain permanent exhibits at HealthZone- Conceptualise and develop virtual HealthZone game- Plan and manage special projects e.g. arrangement of foreign visiting expert to share at the Board’s first Social Marketing Seminar- Manage deployment of Health Ambassadors for guided tours and exhibitions- Conduct workshops for students on an ad hoc basis- Conduct briefings for corporate and foreign visitors to HealthZone- Conduct guided tours for group visitors to HealthZone- Design and produce publicity material for programmes and events- Develop content and maintain HealthZone’s Web site- Produce HealthZone’s marketing collaterals such as the quarterly e-newsletter- Vet and approve all of HealthZone’s marketing collaterals- Reporting Officer for 5 staff and interns

Raffles Junior College- Teaching of General Paper - Training and Assessment of Project Work - Teacher-in-charge of Career Guidance Committee where key responsibilities include organising career talks by professionals and jobshadowing opportunities for students- Pastoral care responsibilities and civics tutor- Teacher-in-charge of Judo Shuqun Secondary School- Teaching of English and English Literature - Pastoral care responsibilities and form teacher- Teacher-in-charge of Volleyball

- Working with media partner on planning, drafting and release of press releases- Drafting of speeches for ministers- Planning and corporate support for corporate events e.g. groundbreaking ceremonies of new partners- Copywriting and design of advertising material for newspaper ads, coffee-table book and brochures- Upholding branding of JTC Corporation- Maintenance of JTC Web site- Writing of daily media reports

- Copywriting and design of advertising material for the company including online ads, corporate collaterals, and product image design- Branding of company’s public image and products- Updating, revamping and maintenance of company’s Web site- Writing of daily media reports

- Servicing of client accounts- Liaising with clients to ensure product effectiveness and maximisation - Handling of client complaints and feedback- Writing of press releases- Writing of daily media reports- Revamping and maintenance of company’s Web site- Presentations of company’s products and services to clients