10 year experience in conference production. Produced and managed B2B conferences across the world from Asia to Middle East, Europe to USA, and Mexico to Brazil. 3 year experience in conference sales and marketing: internet marketing, search engine optimization, email marketing and telesales. Also well-versed in marketing strategy development and implementation, marketing communications, event management, relationship marketing and sales.Having produced, marketed and managed B2B conferences in different regions have opened my eyes to diverse cultures and values. From my observations, two important virtues that are present in all successful people no matter their nationality and background are good old "hardworking" and "persistence". And good food never fails to bind people together. I have produced conference that spans a wide range of industries (renewable energy, biofuels, oil & gas, specialty chemicals, plastics, biotechnology to name a few). Meanwhile, my personal interests are strongest at the intersections of sustainable, renewables and environmental issues.My interest in tracking trends and current issues was one of the key factors that kept me in the conference industry for 10 years. Catching up with people and constantly feeding on news are not just work for me, it makes me feel connected to the world and empowers me to make better decisions. I am peppy, curious, observant, analytical, have good problem solving and decision making skills, have keen eyes for details, highly adaptable and versatile. Specialties: New conference idea, new topic generation, conceptualisation and launching of new events; event growth and development; conference production; direct marketing; digital marketing; sponsorship sales; partnership development.
Star Event International Sdn. Bhd.
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Director, Account ServicesStar Event International Sdn. Bhd. Aug 2017 - PresentPuchong, Selangor
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ConsultantArcis Communications Oct 2014 - Aug 2017 -
Conference Production And Marketing SpecialistAdvantique Group Pte Ltd May 2011 - Apr 2014Singapore- Generate and research on new conference ideas.- Conceptualise conference program and populate with qualified speakers.- Develop and implement marketing strategies, including email campaign as well as digital and social media marketing outreach.- Copy writing of marketing brochure, press release, web copy, email message and industry news updates. - Formulate sales strategies; Create telesales script; Coach and guide sales team - Source for event collaboration opportunities with strategic partners to widen promotional network and increase conference credential- Penetrated the new frontier market of Myanmar by organising a successful Myanmar Private Sector Investment Summit in collaboration with the largest chamber of commerce in Myanmar (UMFCCI).- Create bespoke event solutions for corporate clients - Provide delegate and sponsorship sales, marketing services for corporate clients
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Conference DirectorCentre For Management Technology 2004 - 2011Singapore- Excellent track record in producing winning conferences in renewable energy, algae, plastic, and biobased chemicals, oil & gas, specialty chemicals sectors- Being analytical and nimble allows me to quickly understand the workings of specific industries and develop conference programs for diverse industries including oil & gas, biofuels, renewable energy, biotechnology, chemicals, personal and home care, rubber & tire, coatings, agriculture etc.- Successful in closing sponsorship sales to increase conference revenue- Copywriting and editing of marketing messages and promotional materials for conferences- Involved in digital marketing campaigns
Jasmine Cheong Skills
Jasmine Cheong Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Jasmine Cheong
What company does Jasmine Cheong work for?
Jasmine Cheong works for Star Event International Sdn. Bhd.
What is Jasmine Cheong's role at the current company?
Jasmine Cheong's current role is Marketing Director at Snack HQ Sdn. Bhd..
What schools did Jasmine Cheong attend?
Jasmine Cheong attended Curtin University Of Technology.
What skills is Jasmine Cheong known for?
Jasmine Cheong has skills like Marketing Communications, Copywriting, Event Management, Digital Marketing, Lead Generation, Social Media Marketing, Event Planning, Direct Marketing, Email Marketing, Conference Production, International Conferences, Conference Services.
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Jasmine Cheong
Manager, Vialto Partners Malaysia, Global Mobility ServicesFederal Territory Of Kuala Lumpur, Malaysia -
Jasmine Cheong
Subang Jaya -
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