Jasmine Crawford Email and Phone Number

• Client Relationship Management: Develop and maintain strong relationships with key clients, ensuring high levels of satisfaction and retention through strategic consultation and achieving business objectives.• Leverage Data Insights: Use data-driven insights to identify client needs, monitor performance metrics and audience trends, showcase ROI, and offer KPI-driven recommendations for incremental investment.• Manage Comprehensive Marketing Campaigns: Oversee all elements of client media campaigns, from targeting and audience implementation to optimization and reporting, ensuring effective use of full-funnel marketing objectives and solutions.• Revenue Growth: Drive revenue growth by exceeding client KPIs, providing in-depth campaign analysis, and implementing effective optimization strategies.• Consult on Creative and Content: Offer strategic guidance on creative and content development, leveraging marketing expertise to enhance brand recognition, drive engagement, and achieve delivery goals.• Training and Support: Lead training sessions and provide 1:1 support to clients on LinkedIn tools and best practices, enhancing their ability to leverage the platform for optimal campaign performance.• Cross Functional Collaboration: Partner effectively with internal finance, technical support, product marketing, sales, and insights teams to ensure customer satisfaction, seamless campaign execution, and prompt resolution of system or campaign-related issues.

• Best-in-Class Customer Service: Provided exceptional support to partners throughout pre- and post-campaign phases, ensuring satisfaction and successful outcomes.• Account Management: Oversaw multiple accounts simultaneously, working across different pods supporting 2 Account Executives and books of business.• Campaign Execution: Collaborated with cross-functional teams to ensure timely and successful campaign launches. And worked with outsourced vendors to handle trafficking and screenshots requests quickly and efficiently.• Creative Asset Management: Managed and quality-checked creative assets and 3P tags, ensuring compliance with specifications and approval for YouTube and off-YouTube platforms.• Optimization and Troubleshooting: Proactively identified and addressed pacing issues, applying optimization strategies and resolving delivery and tagging problems using critical thinking.• Pacing and Reporting: Conducted daily pacing checks and compiled weekly reports, comparing 1P and 3P metrics to ensure campaigns were on track to deliver in full and free from significant discrepancies.• Revenue Growth: Drove incremental revenue by consistently meeting and exceeding client KPIs and campaign objectives.• Performance Analysis: Provided comprehensive end-of-campaign reporting and analysis to assess campaign performance.• Billing and Reconciliation: Managed end-of-month billing and reconciliation processes in collaboration with internal teams and the finance department.• Flexibility and Coverage: Demonstrated adaptability by managing additional accounts as needed, covering for absences, and providing additional support while positions were backfilled.

• Pre-Sale Support: Provided comprehensive pre-sale support by generating inventory availability reports and handling research requests.• Proposal and Media Plan Preparation: Assisted in drafting proposals, media plans, and created Insertion Orders using order management systems.• Contract Management: Managed internal approval processes and contract/IO reviews, communicated ad specifications and lead times to advertisers and agencies, and oversaw creative development and approval process.• Campaign Implementation: Collaborated with Creative Services and Trafficking teams to ensure precise and timely execution of online advertising campaigns.• Ad Trafficking and Testing: Trafficked and tested ads using DoubleClick DFP and proprietary tools to ensure functionality and compliance.• Reporting and Analytics: Generated campaign reports, screenshots, and wrap decks to provide detailed campaign analytics and performance insights.• Campaign Monitoring and Optimization: Monitored campaign delivery across various ad serving systems, managed performance, and recommended optimization strategies.• Billing Resolution: Worked closely with the Finance department to address and resolve billing issues and inquiries.• Sales Support: Provided administrative and account support to the Sales team, facilitating smooth operations and communications.• Relationship Management: Fostered strong business relationships with clients, sales teams, advertising, graphic design, and technical teams.• Leadership and Mentorship: Offered leadership and mentorship to team members, contributing to strategic initiatives, including the evaluation of new processes and systems.

• Program Management: Provided extensive support for over 25 live online advertising programs for Walmart.com, ensuring seamless execution and client satisfaction.• Platform Utilization: Managed programs across multiple platforms, including AdBook, Google DFP, LiveIntent, and proprietary systems, optimizing ad performance.• Asset Management: Collected and processed assets for ad trafficking, ensuring accurate and timely delivery to meet client objectives.• Resource Optimization: Collaborated closely with Account Management to optimize and reallocate resources, enhancing campaign effectiveness and efficiency.• Campaign Strategy and Reporting: Developed and implemented pre- and post-live campaign strategies, delivering comprehensive reports and in-depth analysis upon campaign completion.

• Campaign Management: Managed digital ad campaigns for the LA Times and later extended support to the Chicago Tribune, ensuring effective execution and client satisfaction.• Platform Utilization: Utilized Dart Sales Manager for insertion orders and Dart for Publishers for ad creative management, streamlining campaign operations.• Campaign Monitoring: Monitored campaigns to ensure full delivery of contracted impressions and adherence to client commitments.• Optimization Guidance: Provided expert guidance to sales planners for optimizing and re-planning campaigns to maximize performance and efficiency.• Issue Resolution: Troubleshot third-party ad tags and efficiently organized and prioritized up to 60 live campaigns simultaneously.• Reporting: Delivered comprehensive campaign reporting using various analytical tools, providing actionable insights for future strategies.• Billing Resolution: Resolved billing discrepancies in collaboration with the Finance department to ensure accurate invoicing and payments.• Special Projects: Led special projects, including the NGUX launch for chicagotribune.com, contributing to key initiatives and enhancements.