• Managed multi-million-dollar global programmatic strategy across all Oracle LOBs • Managed Performance Marketing across all aspects of the funnel, ultimately driving MQL/ROI• Helped stand-up newly formed in-house programmatic team, including operations, establishing trafficking processes, budget management and stakeholder workflow• Evangelized the channel across regions and stakeholders, including white papers on how to leverage PRG in Tech, creative guidelines, and YouTube/video best practice • Led strategic discussions with stakeholders, including a bidding strategy that drove 15x increase in engaged visits and +$160K Pipeline

●Leads media planning and buying activities for consumer food brands. Inclusive of full funnel strategy planning, execution, measurement, and budget ●Works cross-functionally to develop data driven innovative media strategies and measurement plans -Brands: Jif, Smuckers, Sahale Snacks, Santa Cruz Organics, R.W. Knudsen -Recently worked with cross functional teams to strategize and execute “The Lil Jif Project”, one of the biggest launches in recent company history, totataling $20MM.●Partners with the agency and appropriate internal teams to manage the full evaluation and interpretation of media performance information and apply learnings to maximize results. ●Drives national consumer promotions planning and execution for food and beverage brands

• Lead the Consumer Foods and Coffee Businesses for the J.M. Smucker Company • Worked cross-functionally, developing data driven innovative media strategies and measurement plans • Managed $17M+ annual advertising budget, in collaboration with external partners and internal stakeholders to successfully execute campaigns across all media channels including TV, print, radio, OOH, SEM, Social (Facebook, Instagram, Twitter, Pinterest and TikTok), Display and Video. • Led executive meetings to review performance, competitive landscape and strategic recommendations • Created national brand strategies and marketing plans, that provide insights into distribution targets, strategy changes, and customer strategies. • Drove thought leadership on enabling best in class launches and to leverage innovation to foster deeper customer partnerships.

● Partnered ​closely with Innovation, Brand, Category and Consumer Insights, and Sales to develop compelling category selling tools for new products utilizing consumer trend information, syndicated data, insights and brand strategies to grow JMS brands and the overall category.● Identified ​and developed a single DMP redeployment proposal, successfully executed, generating $90,000 YoY cost savings across 36 web properties of JMS brands.● Sourced a​ nd paired strategic data partners, media tools and martech partners for all JMS brands to use for planning, analysis, and media activation within the national brand marketing organization, the e-commerce organization, and the shopper marketing organization.● Developed a​nd launched digital buying guidelines, strategies and best practices per channel, to empower collaboration, transparency and innovation across the entire brand with a scalable structure to measure success.● Authored ​the 5-year Return On Invested Capital (ROIC) to highlight capital allocation efficiencies to profitable investments for the JMS Consumer Data Marketing Technology division.

● Served a​s the Toyota national account manager, responsible for a $56M dollar programmatic strategy encompassing all Toyota vehicle models, as well as the parts and services business, across all channelsincludingDisplay,Mobile,Video,ConnectedTVandSocial.D​ emonstratedatrackrecordof success resulting in year over year increases in budget in addition to new business lines, such as Nascar.● Developed i​nnovative brand execution strategy from new audience analysis data, creating unique targeting strategies and new partner activations to impact Toyota Camry car sales, r​esulting in 104, 574 units in Q4 2017.● Served a​s main point of contact for agency and brand direct, charged with innovative executions including running the first ever programmatic campaign on Buzzfeed and other POCs.● Managed r​elationships with multicultural agencies to develop unique campaign strategies specific to Hispanic and or African American communities, resulting in increased awareness and purchase rate amongst these cohorts.● Trained o​ther account managers, strategic account managers, delivery managers, and performance strategists on how to effectively build and optimize campaigns.

● Built successful programmatic digital display marketing campaigns to increase ROI for clients.● Designed ​engaging on brand creative ads to entice consumer response.

● Acquired ​clients, and create effective advertising campaigns that will produce a positive ROI.● Researched ​different marketing avenues and executed optimal media mix based on the clients’industry and desired target market.● Analyzed ​consumer search trends based on industry, region, and demographics in order to ensure that my clients only attract their desired consumers.● Awarded T​op Grossing Account Executive Northeast Ohio at YP Feb 2015 to Apr 2015 & July 2015.

● Aligned p​lanning objectives with those of executives to nurture and generate new store revenue.● Hired,​ trained, and coached staff to be efficient in account service and sales.● Implemented n​ ew marketing strategies in order to attract new accounts.● Analyzed ​Profit and Loss reports to develop new strategies to improve store performance.● Increased ​Parma Sherwin-Williams market value 143% over a 13-month period.

-Articulated and maintained a content editorial calendar.-Communicated exciting social media news about local and statewide events.-Created social media marketing plans for outside companies. Mad Love Music Festival Up Down Vintage Dom Kennedy Tour

-Sold intangible products-Learned effective entrepreneurial business processes -Analyzed and created plans to improve relationships with current clients