Jasmine Watson Email & Phone Number

London, England, GB

Austin, Texas, US

• Managed multi-million-dollar global programmatic strategy across all Oracle LOBs
• Managed Performance Marketing across all aspects of the funnel, ultimately driving MQL/ROI
• Helped stand-up newly formed in-house programmatic team, including operations, establishing trafficking processes, budget management and stakeholder workflow
• Evangelized the channel across regions and stakeholders, including white papers on how to leverage PRG in Tech, creative guidelines, and YouTube/video best practice
• Led strategic discussions with stakeholders, including a bidding strategy that drove 15x increase in engaged visits and +$160K Pipeline

Orrville, Ohio, US

• Leads media planning and buying activities for consumer food brands. Inclusive of full funnel strategy planning, execution, measurement, and budget
• Works cross-functionally to develop data driven innovative media strategies and measurement plans -Brands: Jif, Smuckers, Sahale Snacks, Santa Cruz Organics, R.W. Knudsen -Recently worked with cross functional teams to.
• Partners with the agency and appropriate internal teams to manage the full evaluation and interpretation of media performance information and apply learnings to maximize results.
• Drives national consumer promotions planning and execution for food and beverage brands

Orrville, Ohio, US

• Lead the Consumer Foods and Coffee Businesses for the J.M. Smucker Company
• Worked cross-functionally, developing data driven innovative media strategies and measurement plans
• Managed $17M+ annual advertising budget, in collaboration with external partners and internal stakeholders to successfully execute campaigns across all media channels including TV, print, radio, OOH, SEM, Social.
• Led executive meetings to review performance, competitive landscape and strategic recommendations
• Created national brand strategies and marketing plans, that provide insights into distribution targets, strategy changes, and customer strategies.
• Drove thought leadership on enabling best in class launches and to leverage innovation to foster deeper customer partnerships.

Orrville, Ohio, US

• Partnered ​closely with Innovation, Brand, Category and Consumer Insights, and Sales to develop compelling category selling tools for new products utilizing consumer trend information, syndicated data, insights and.
• Identified ​and developed a single DMP redeployment proposal, successfully executed, generating $90,000 YoY cost savings across 36 web properties of JMS brands.
• Sourced a​ nd paired strategic data partners, media tools and martech partners for all JMS brands to use for planning, analysis, and media activation within the national brand marketing organization, the e-commerce.
• Developed a​nd launched digital buying guidelines, strategies and best practices per channel, to empower collaboration, transparency and innovation across the entire brand with a scalable structure to measure success.
• Authored ​the 5-year Return On Invested Capital (ROIC) to highlight capital allocation efficiencies to profitable investments for the JMS Consumer Data Marketing Technology division.

Redwood City, CA, US

• Served a​s the Toyota national account manager, responsible for a $56M dollar programmatic strategy encompassing all Toyota vehicle models, as well as the parts and services business, across all.
• Developed i​nnovative brand execution strategy from new audience analysis data, creating unique targeting strategies and new partner activations to impact Toyota Camry car sales, r​esulting in 104, 574 units in Q4 2017.
• Served a​s main point of contact for agency and brand direct, charged with innovative executions including running the first ever programmatic campaign on Buzzfeed and other POCs.
• Managed r​elationships with multicultural agencies to develop unique campaign strategies specific to Hispanic and or African American communities, resulting in increased awareness and purchase rate amongst these cohorts.
• Trained o​ther account managers, strategic account managers, delivery managers, and performance strategists on how to effectively build and optimize campaigns.

Austin (Remote), Texas, US

• Built successful programmatic digital display marketing campaigns to increase ROI for clients.
• Designed ​engaging on brand creative ads to entice consumer response.

Atlanta, GA, US

• Acquired ​clients, and create effective advertising campaigns that will produce a positive ROI.
• Researched ​different marketing avenues and executed optimal media mix based on the clients’industry and desired target market.
• Analyzed ​consumer search trends based on industry, region, and demographics in order to ensure that my clients only attract their desired consumers.
• Awarded T​op Grossing Account Executive Northeast Ohio at YP Feb 2015 to Apr 2015 & July 2015.

Cleveland, OH, US

• Aligned p​lanning objectives with those of executives to nurture and generate new store revenue.
• Hired,​ trained, and coached staff to be efficient in account service and sales.
• Implemented n​ ew marketing strategies in order to attract new accounts.
• Analyzed ​Profit and Loss reports to develop new strategies to improve store performance.
• Increased ​Parma Sherwin-Williams market value 143% over a 13-month period.

-Articulated and maintained a content editorial calendar.-Communicated exciting social media news about local and statewide events.-Created social media marketing plans for outside companies. Mad Love Music Festival Up Down Vintage Dom Kennedy Tour

St. Louis, MO, US

-Sold intangible products-Learned effective entrepreneurial business processes -Analyzed and created plans to improve relationships with current clients

Bachelors, Marketing

Education record