- Lead, conceptualise and provide a comprehensive art direction suitable to the brand- Clarify and coordinate with clients to develop an artistic direction satisfactory to the their vision- Interpret complex information, translating them into accessible design and content- Emphasised brand continuity across different media, print and digital- Present creative design strategies to various groups and fostered consensus from all clients and stakeholders- Developed creative briefs, detailed budgets and timelines- Coordinate with third party vendors essential to project completionSome of my clients include: The Loco Group, SPH Magazines, Zouk, Superga, Sole Superior, TSLA, Singapore Night Festival, Asian Civilisation Museum, NiCE Ltd, VMLY&R, Temasek Review, The Made Agency, Middle Class Cigars, Bayonet Records, Symmetry Entertainment etc.View my works at https://jjasmm.com/

Evening Chants is a contemporary electronic music record label presenting strange and unknown musical explorations.Based in Singapore, our releases have been highlighted by leading music tastemakers such as Pitchfork, The Wire, BBC Radio, etc. The label has established a strong network of international record stores in the US, EU and Japan who carry copies of our releases. The label has sold over 1500+ physical copies in cassette and vinyl formats worldwide, across its releases.- Oversee the creative direction while ensuring a unified brand understanding, voice and standards for the company- Work with artists to establish their identity alongside the release of their album- Determine the overall style, look and tone and established the physical and digital experience that would accompany and amplify the artist’s music, story and concept- Review and approve designs, artwork, photography and graphics​​- Efficiently lead and administer creative design in support of ongoing marketing and merchandising programs for artist for their debut- Adaptation of various formats — cassettes, cds, vinyl and digital presence

Somewhere Else is a Human-centered Brand Consultancy based in Singapore. While working here, I was exposed to many types of clientele of which I learnt to empathise with and identify gaps and opportunities for them. It enabled me to problem solve with compassion, clarity and creative courage.- Assessed market research, case studies and their positioning in order to identify the target audience, market conditions, customer profiles and behaviour, industry trends and competition- Attained insights, gaps, opportunities and incorporated strategic market planning and roadmapping beneficial to brands- Formed and refined a clear defining feature and core for brands while mapping out journeys and experiences for their customers- Propose and execute a suitable concept and visual identity system while initiating brand touch-points - Design creative content and collaterals for various media such as professional stationery, posters, brochures, ads, publications, menus, packaging, signages and other identity or marketing materials for both print and digital- Worked with clients to clarify and extend existing frameworks with a set of brand guidelines into detailed and practical usage with brand consistency- Planning website and app information architecture, designs, functionality and navigation, which were then turned to functional and responsive digital products- Organised all creative materials to ensure smooth transition to other departments for clients- Directed other designers, photographers, illustrators, photographers and other production staff to ensure proper production of project elements- Facilitating design sprints and brand alignment workshops- Oversaw interns by training, delegating projects, mentoring and approving artwork- Programmed team outings overseas to motivate and support staff, improving communications, workflow, and productivity

Windowsill Pies / Windowsill in the Woods is a quaint little cafe tucked at the side of Jalan Besar, serving up sweet, artisanal dessert pies. I was tasked as a Server, a Barista, and an Administrator Manager with the following job scopes:Administrative:- Liaised and corresponded with customers and traders- Scheduled and coordinated appointments, meetings and working times for staffFiling monthly payrolls for employees- Interviewed and trained new staff, guiding them to display good service and pay attention to companies policies and its details- Tracked, purchased and maintained store’s supply inventories- Creating promotional marketing design and social media content- Addressing customers concerns and feedback- Supervised and supported operations- Food and Beverage Service (Trained for Coffee making as a Barista)- Opening and closing of the store and its accounts

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts, each with a unique story and a distinct perspective on the cultural-culinary landscape of the time.- Coordinated, created, refined and scheduled content, designs and periodic updates to various outlets of different concepts- Supported the Head Creative and Marketing Department to develop and idealise creative concepts, created decks / moodboards and fabricated initial mockups- Research inspiration, materials, merchandise and production methods- Assisted on photo shoots and touching up images for promotional materialsI was arranged to help with the following outlets:Loof, The White Rabbit, Overeasy, Tanjong Beach club, Extra Virgin Pizza, The Black Swan