Jasmine Kaur Email & Phone Number

Mumbai, Mh, In

Mumbai

Mumbai, Maharashtra, India

Building HUL's most valuable brand - our identity as an employer. I led a team of 5, to build the equity that we have among India's most premium B-schools, while continually evolving our EVP to reflect what young talent is looking for. We executed this by leading with clutter-breaking, informative content on Instagram and LinkedIn, while also building strong partnerships with storytelling experts like Humans of Bombay, InsideIIM, CNBC etc to further nuance and amplify the different messages we land across the hiring cycle. This translated to the pick-up of stellar talent(150+) for our internship(ULIP) and management training(UFLP) programs and being voted as no.1 employer of choice on campus, across sectors.

Madhya Pradesh, India

• Sales leadership: Led a team of 5 key account executives, 8 territory officers and 80 distributors, delivering an annual turnover of ₹3 billion for the Beauty and Personal Care portfolio in Madhya Pradesh (General trade)• Program innovation and D&I advocacy: Genesis and rollout of Project Ahilya – a full funnel solution for the diversity gap in frontline sales. Scaled from 40 Ahilyas in 2019 to 1000+ nationally in 2023, as the flagship diversity and inclusion solution for the sales function at HUL

Brand stint – Vaseline (Brand Development)• New Product Development for multipurpose boro cream & foot cream for the mass market, in order to enter the Hand & Body category (sized at 800 cr) and de-seasonalise Vaseline as a brand • Market research on category size, price scoping, consumption patterns across geographies and demographics via data pulls from Nielsen and Kantar panels, as well as qualitative insights from the consumer market insights team• Built a media deployment plan to optimise penetration gains vis a vis spends (basis modelling competition data)• Derived consumer behaviour insights via in-depth consumer immersions (30 home visits across 3 cities) | Crafted 6 Concept creatives | Decoded proposition evolution of competition brands over 15 years of ad filmsSales stint – Madhya Pradesh, Home care portfolio• Root cause analysis for poor assortment in Bhopal and Indore outlets, and designed a new sales call method for the frontline force that would maximise category depth. The recommendations were shared ahead with the CD-COE team by the Central branch head, in order to review publishing logic and deaverage it for the branch. • Designed a new reward and motivation mechanism based on gamifying performance metrics for the frontline team by challenging the slab-based payout system basis the patterns in bill productivity, assortment etc

Mumbai

• Created category and channel expansion strategy for the brands ‘Rex and ‘Brown and Polson’(baking additives) | Built 6 selling story key visuals along with the creative agency and made a channel activation blueprint• Unlocked savings (in light of profitability pressure on the category) by shifting to a dedicated raw material supplier (and doing a one-time compliance certification) instead of recurrent QC costs due to batch wise testing • Competitive benchmarking across 6Ps through first-hand market research of institutional buyers across 5 cities

Mumbai Area, India

 Conducted community mobilisation for unorganised textile sweatshop workers in Asia's largest slum - Dharavi  Developed positioning strategy for inception of a social consulting agency by studying the market and future growth potential

Mumbai Area, India

Analyzed business development, marketing and large scale SCM models for big-ticket clients like McDonalds, Burger King etc. and presented a report

Master Of Business Administration - Mba

Activities and Societies: 1) President, Retorica (Debating society) 2) Senior core member, Media and PR committee 3) Senior core member.

Student Exchange Program, Business Administration And Management, General

Education record

Activities and Societies: 1) Recipient of School Time Achievement award for excellence in academics and co-curricular activities. 2) Vice.