Jasmine Mo-Li Lin Email & Phone Number

Shanghai

1. Merchandise Overall Planning: Manage and monitor JR own products with designers, determining sales plan, including SKU, price range, quantity, timeline, etc.In order to achieve financial targets through evaluation, recommendation and execution of alternate and promotional / pricing strategies based on actual trends and financial initiatives. 2. Allocation and Space Planning: Develop by-store product / allocation strategy with stores and VM teams3. Setup KPI: Weekly store visits and work with store managers on monitoring sales productivity and service performance. Supervise and guide 30 staff towards maximum performance4. Sales/marketing Organization: Initiate, plan, and lead the regular communication on online WeChat mini program store, taobao, KOL, promotion preparation, forecasting, overstock reduction, etc. Mainly in charge B2C/B2B2C.

Taipei Head Office

1) Developed favorable promotion activities to enhance active participation in sales for 63 hypermarkets and 30 supermarkets. Trained 150 sales staff to implement communication and setup operation SOP. Performance detail is showed positively as below, - Tuesday Fresh day sales +20% YOY and customer purchase frequency +12% - Thursday Organic day sales + 25% YOY and customer purchase frequency +5% - VIP program to focus on emotional marketing: birthday gift, big event reminders, home delivery. Increase new premium customers +5% - Roasted chicken ready to eat: supermarket only. To attract office worker to buy during lunch time. Increase new customers +20% 2) Conducted target market business analyses and surveys to improve service quality. Overall customer’s satisfaction increase +4% and customer complain rate decrease 6% compare with last year.3) Negotiated extended contracts with E.SUN bank and MasterCard for additional 30 million NTD each coming year. 4) Sourced new qualified six gift suppliers for cost saving 12 million NTD in Y2016 and launched mobile payment and e-coupon promotions.

Taiwan, Head Office

1) Monitored daily sales, purchase, stock, margin, breakages situation by categories with merchandize buyer team and executed performance review to analyze reasons. In order to follow up action plans and identify risks. Increase net profits 20 million NTD in Y2015.2) Coordinated a project to improve national profitability by analyzing the mix of products display with 18 store managers. Maintained store shelves by observing displays of company products; provided optimum display guidebook of products. Average testing stores margin increase +0.3%.3) Prepared yearly negotiation strategy by using research, analysis and experience to develop business and financial recommendations, provide budget feedback, and assist in key decision making.4) Worked with merchandise team to create monthly & annual forecasts to identify market trends, and monitored the timing and scope of seasonal changes.

Taiwan

1) Collected and analyzed data to detect deficient controls, duplicated effort, extravagance, fraud, or non-compliance with laws, regulations, and management policies.2) Completed financial statements of income and expense of company.

- Assisted in collecting, interpreting, analyzing and compiling industry financial and non-financial data.- Assisted researchers and teachers in research projects and laboratory work.

- Assisted students in all aspects of financial accounting course to include online chat support, evaluating work, developing online tutorials, and supervising examinations.- Taught help section of financial accounting class of 97 students.

*Attained auditing support – Journal Entry Analysis, and generated reports utilizing Excel and Access.*Assisted clients with security monitoring, incident response, and threat and vulnerability management.

*Implemented and organized schedules for working & travelling in USA *Counseled and assisted students on studying abroad.

硕士, Accountancy

Master Of Science, Accounting & Information Technology

Activities and Societies: Exchange Student and Scholarship Recipient, Miami University Master of Accountancy Program

Bachelor, Accounting & Information Technology

Activities and Societies: - Study Abroad Summer Experience, Bratislava, Slovakia -Summer 2008, - Study Abroad Summer Experience, Utrecht.