- Implemented and managed Public Relations campaigns through extensive communication with top tier media in print and on-line- Devised market strategies and assisted with media releases to tactically place client in the forefront to gain unique brand coverage- Managed execution of Social Media including Facebook, Twitter, and Instagram which increased visibility and expanded consumer awareness, leading to measurable business growth

- Specialized in digital advertising and consultations for small businesses to assist in business-development initiatives- Crafted custom packages to resolve client issues, achieve measurable goals, and grow business through Yelp’s platform while adhering tobudgets- Served as primary liaison between clientele of 2000+ accounts and Yelp through email and phone to acquire deals and exceed quota

- Coordinate and establish Rent the Runway’s social and professional network at Boston University through events including fashion shows, online contests, and trunk shows. - Work with BU Activities committee to drive sales and acquire a larger student following through various marketing techniques including: demo tables, RTR workshops, flyers, and fashion shows.

- Worked with the sales team to forecast demand, achieve sales activity targets, and measure quantitative results- Conducted market research, worked to increased customer satisfaction, and evaluated pivot tables to determine the viability of potential business partners and competitors- Prepared sales proposals, compiled data analysis of competitors, and interviewed potential new business partners based on market trends and future needs

- Conducted market research to revamp Pinkberry’s image and determine target market for the new Pinkberry product, Greek yogurt,through online research, lifestyle studies, focus groups, and price analysis- Assisted Pinkberry in identifying company expansion opportunities on the East Coast, through analysis of profitable areas, target markets,land evaluation, and promotional Pinkberry collaborations and events

- Provided finance support for all sales related issues and procedures regarding new product launches, website updates, market research for profitable social media platforms, and sales issues related to PerkStreet accounts. - Managed the Linkbuilding project, which aimed to expand PerkStreet’s scope by increasing customer following by 30% through intensified marketing tactics and frequent Q&A responses regarding financial accounts. - Created daily revenue reports, tracked of revenue trends for weekly meetings, and assisted with the budgeting and forecasting

- Assisted the Fashion Department by researching new ideas and brand partners including advertising with AT&T, Tod’s, and Stella McCartney for upcoming issues in order to expand the scope of the magazine. - Represented LA magazine by speaking with several hundred press representatives at fashion events, including Enzoani fashion shows and Victoria’s Secret press events, to promote the magazine.

- Collaborated with DuWop team to market over 200 cosmetic products on Facebook and Twitter by updating images, creating headlines, and initiating contests. - Analyzed previous years sales procedures and profits through market analysis, invoicing, and inventory maintenance.

- Managed relationships with retail buyers and coordinated distribution of press releases to clients in order to expand Guess Inc.’s clientele base. - Analyzed magazine partners to find potential methods of maximizing revenue through advertisements. - Assisted in coordinating the Guess Fashion Show by organizing and showcasing the summer swim line.