Key Account Management• Key Account Management and Joint Business Planning for >15 Tier 1 and 2 Beauty & Personal Care brands including Amorepacific Group, Coty Inc, Beiersdorf Group, Mentholatum Group, and more• Plan, execute and review ecommerce strategy with brands to synergize offline and online activities and achieve brand sales targets and MoM growth• Manage exclusive launches, brand partnerships and activations, digital lead-ins and monthly/quarterly brand performance… Show more Key Account Management• Key Account Management and Joint Business Planning for >15 Tier 1 and 2 Beauty & Personal Care brands including Amorepacific Group, Coty Inc, Beiersdorf Group, Mentholatum Group, and more• Plan, execute and review ecommerce strategy with brands to synergize offline and online activities and achieve brand sales targets and MoM growth• Manage exclusive launches, brand partnerships and activations, digital lead-ins and monthly/quarterly brand performance review and reporting• Secured brand packages for key online festivals e.g. 11.11 and overachieved sales target by >2xCategory Management• Plan, execute and evaluate short-term and long-term category plans, including bridging seller and assortment gaps, growing focus sub-categories, executing effective 4Ps strategy and improving cost efficiency• Strategise, execute and evaluate data-, market- and consumer-driven campaigns in sync with marketing support to support category growth• Coordinate with multiple cross-border units and internal marketing team to ensure alignment with category initiatives and overall strategy• Effective resource management of seller portfolio and product assortment resulted in sustainable growth of +30% increase in orders, +58% increase in GMV and -30% in costs from 2017 to 2018 Show less

Merchant Acquisition and Management• Acquired and managed >200 sellers from all sources (official brands, distributors, marketplace sellers)• Sales planning and execution with Key Accounts i.e. item/price exclusivity• Planned, executed and reviewed category campaigns to achieve target sales and new buyer acquisition

• Planned, created and executed new commercialization for key markets• Developed clear pricing strategies for Kraft’s brands• Involved in business budgeting and sales forecasts

• Actively involved in project coordination, fieldwork management, client servicing, charting, excel automation and workflow process design • Intern-led client sourcing

• Formulated a genetic testing business model for a large Korean pharmaceutical company with a cross-nationality team

• In charge of liaison with internal and external stakeholders in the production of digital content (promotional videos, social media engagement), race merchandise, and event planning