HIT Consultant is the leading source of healthcare technology news, analysis and insights for healthcare executives, physicians and providers. Our content provides editorial insights on health IT, EHRs, population health management, digital health, telehealth, accountable care, patient engagement and startups.Under my direction, we consistently increase website traffic by 110% year over year. Some other duties include: • Create, implement and oversee sales, marketing and communications plans • Manage social media accounts (Facebook, Pinterest, Google+, YouTube)• Develop and maintain marketing and sales budgets • Maintain the company’s branding, mission, values and message• Conduct market research, identify target audiences, perform competitive analysis and create reports • Measure and gauge all performance of marketing efforts• Manage company’s email marketing campaigns • Provide direction to staff and vendors relating to advertisements, content, collateral, websites, etc.We also provide marketing expertise and writing to companies in the industry. Current client includes Samsung

Offered marketing and communications experience to a wide array of companies and clients needing additional copy or help in their communications and marketing efforts. Clients include 859 Designs, Jazzercise, SeaDelight, LLC and ECJ Entertainment.KEY SKILLS Microsoft Office, PowerPoint and Outlook • Adobe Photoshop • HTML Skills • Adobe InDesign • Google Analytics • SQL• CRM • SEO • Direct Mail Campaigns • Email Marketing • Social Media • Budgeting • Strategic Planning • Plan Creation and Execution • Media Buying • Content Creation

Worked as an account executive for a full-service marketing communications agency for small-to-mid-size companies (with sales of $2MM-$10MM). Worked simultaneously on many accounts to include companies in the ethnic skin, hair care and beauty industries, lawn care and horticulture industries, and heavy duty equipment/automotive. Duties included: Helping create, plan and execute marketing plans for creative, public relations, digital media, social media, website upgrades, broadcast media (radio/billboard/print), SEO, trade shows and meetings. Also interfaced with client, managed account assistants and worked very closely with vendors.

Managed direct mail campaigns to promote construction educational programs to new, current or lapsed sponsors. Created press releases and company memos for media, sponsors, partners and staff. Managed email campaigns in ConstantContact to re-engage sponsors, elicit new sponsors or keep current sponsors up to date on current, new or upcoming programs. Managed company tradeshow schedule and coordinated booths, material and setup Managed company's media relationships through Vocus, an on-demand software for public relations management to increase brand awareness and media coverage by 24%. Created and edited RFPs for marketing bids and the workforce development team. Analyzed raw website data from web clients and created monthly marketing reports for directors. Maintained marketing department media, article and press release schedule.

Served as project manager for company annual product catalog and reduced error by more than 50% Assisted staff desktop publisher with textbook, workbook and ancillary project layouts Assisted quality control coordinator with textbook credits and fact checking Served as assistant editor for all published works using MLA formatting and style

Served as writer and copy editor for internal and employee communications. Managed company's internal weekly newsletter, ACIPCO News. Created an outside department's first training video used for department new hires. Maintained the departments' libraries and archive files. Assisted Employee Relations at recruitment and media events. SKILLSApplicationsHighly Proficient in Microsoft Office and Outlook Working knowledge of Adobe Photoshop Basic HTML Skills

Served as a contributing writer and copy editor for company newsletter and offered assistance to the Internal Communications team. Helped create the first ever training video from the Communications department.

Served as reporter, editor and photographer for college weekly newspaper, Kaleidoscope News Planned and coordinated several news stories and photo opportunities for future issues Held several leadership roles such as the President of the UAB student chapter of SPJ