Monicat Data “The Business Behind Creativity”, based in St. Paul, MN is a women-led company helping mid-size to corporate enterprises grow through strategic marketing, technology development, and design.We support our business clients with a team of diverse, creative, strategically inspired, and technically skilled project collaborators—bringing multi-perspective expertise to the organizations we serve.

Monicat Data is a Business Scholar for the Minnesota (MN) 2024 (October 2024 - December 2024): Goldman Sachs 10,000 small businesses helps entrepreneurs create jobs and economic opportunity by providing access to education, capital and support services.

Fall 2019 (AE) Arts Entrepreneurship Department - Courses: Project Management (ES 3850 01) Creating and Running a Business (ES 3852 01)

Enterprise-wide market research/digital analytic support across all organizational divisionsEngagement in the analysis of digital platforms and online performance analysis.Leadership in the completion of qualitative and quantitative research projects while working to complete tasks associated with the scheduling, design, programming, execution, analysis, cost management and delivery of research projects.Create and proof questionnaires, discussion guides and other documents.Create sample lists from internal customer database based on project specific criteria. Program, administer, and monitor surveys.Create tables, graphs, presentations, reports and other client deliverables. Review, analyze and interpret results, drawing conclusions against research objectives and forming recommendations for management.Provide support on ideation/market insights and competitive intelligence, conducting in-depth analyses using traditional and advanced methods. Conduct secondary research unsupervised and present insightful summaries of findings. Query, mine, analyze and present data from internal databases/data sources (e.g. Finance)

Designing, building and populating reports measuring digital marketing activities and results.Ensuring accurate data source consolidation.Ensuring coordination of various digital measurement tools.Presentation of project reports and insights to respective clients.Performing web analytic tool implementation and testing.Collaboration with client IT/development teams to ensure accurate analytic tagging implementation.

Evaluate business goals and objectives from multiple business teams, developing tracking/tagging strategies for all teams to measure successServe as primary lead working with business units to define, and implement analytic tools used for determining a variety of Key Performance Indicators (KPIs); traffic volume, ROI, conversions, drop-off, etc.Develop reporting that leads to actionable product and marketing insights relating to consumer behavior (including mobile and web applications), site performance, new feature development, testing, monetization and campaign performance.Develop and implement customized/automated dashboardsPrepare and run standard and ad hoc reports with analysis and interpretation of data from multiple business unitsProvide strategic points of view around emerging digital media trends that have an impact on the business unitsPerform regular testing to insure online issues are identified, tracked, reported and resolved in a timely mannerEstablish credibility throughout the organization by providing actionable analytic information and

• Industries of Analysis: Retail, Healthcare, Insurance, Tourism, Financial Services, Non-for-Profit, Manufacturing, Travel and Tourism, Utilities• Extraction and measurement of Qualitative and Quantitative Data for report writing andinterpretation of analytic results.• Survey development and Spec-check review of data and quantitative/qualitative surveys.• On-site observation of qualitative focus group observation, interpretation of results and development of data into final recommendations for client.• SPSS and Excel utilization for data collection and analysis • Multiple presentations of final report to clients

• Industry of Analysis: Healthcare• SPSS utilization drawing data from internal database for analysis and report development.• Review of online survey specs involved in survey design to ensure accuracy and effectiveness.• Programming and launch/closing of online surveys• Observation and verbatim recording in-person and virtual qualitative observation groups fordata analysis toward final report conclusions and recommendations.