Jasmine S. Williams Email & Phone Number

Washington, District Of Columbia, United States

Memphis, Tennessee, United States

Led brand development initiatives and collaborated with cross functional teams to craft potent marketing strategies; aligned market trends and consumer insights to orchestrate impactful campaigns that amplify brand recognition, bolster sales, and fuel revenue growth, all while promoting the company’s identity and products. • Implemented go-to-market strategies, managed launch projections, and facilitate collaboration across product launch teams to ensure launch success• Created and managed distribution of digital marketing campaigns with an average email open rate of 52% and an average click rate of 3.5%• Created and developed brand pitch decks for competitions and grant opportunities gaining both brand visibility and $120K+ in funding• Led brand awareness and outreach opportunities with media outlets and community stakeholders• Served as creative director for special projects (i.e. brand content photoshoots, commercials, & live streams)

Utilized social media channels to amplify brand presence, engage with customers and drive traffic, conversions and community interaction.• Managed and curated engaging content, while driving strategic promotional campaigns to build anticipation for product launches.• Fostered online interactions and cultivated vibrant communities to enhance brand awareness and drive customer engagement increasing following by 12%• Engaged with brand community of 30K+ members; oversee events and opportunities for engagement both in person and virtually• Oversaw the projects and managed relationships of company creative team contractors and influencers.• Planned and executed virtual and in-person events, contests and giveaways centered around encouraging active participationand community growth• Developed and implemented a gifting strategy that aligns with the brand’s values and goals

University, Ms

Collaborated with team members to develop and create compelling materials, presentations and events to engage and inform students about university policies and procedures to promote awareness of the department's mission and services.• Aided in the development and presentation of training sessions to all staff- undergraduate, graduate, and professional• Planned and coordinated events and projects that educated students on their rights and responsibilities to promote engagedscholarship and responsible citizenship; including an event that engaged over 700 students• Produced and oversaw over 25 spreadsheets to contribute to the organization and management of conduct cases fordepartmental hearing officers• Developed and presented presentations and programs based on Student Housing Policies, the University Creed, the MBook,and departmental core competencies• Adjudicated approximately 50 student conduct cases per semester

Memphis, Tennessee

Assisted in marketing operations. Researched market trends for departmental use and assisted with the coordination and execution of various projects.• Managed data for the execution of digital marketing campaigns• Generated supporting materials to ensure cohesion of the departmental onboarding process• Increased operational efficiency by reconciling financial reports from media partners of the department• Collaborated in the development of a business plan to broaden the organization’s reach to new demographics

University, Ar

Promoted departmental multicultural and intercultural events and programs related to the understanding of underrepresented populations. Developed events that addressed gender and racial biases in higher education, while providing tools for the advancement of women and racial minorities at the University.• Coordinated marketing and advertising promotional activities, increasing program engagement and attendance by more than 50%• Developed events that addressed gender and racial biases in higher education, while providing tools for the advancement of women and racial minorities at the University• Analyzed research related to diversity, equity, and inclusion to establish best practices for the development of internal infrastructure• Distributed marketing materials that promoted events and initiatives stemming from the Center

University, Ar

• Served as an ambassador by establishing an open and engaging line of communication between the University and its supporters• Called alumni to build rapport, updated demographic information, and acquired over $10,000 to the Annual Fund• Handled objections and difficult asks or conversations with professionalism and tact.• Identified numerous prospects with the potential to make major or planned gifts.• Gained an understanding of the University, its organizational structure, and its annual needs for financial support.

Master Of Science- Ms, Integrated Marketing Communication

Bachelor Of Science - Bs, Marketing/Marketing Management, General