Digital Communications Officer (Tourism)
CurrentWith a focus on promoting tourism in the Swan Valley - Western Australia's oldest wine region - I am responsible for creating and managing content across a variety of digital channels including paid and organic social media, websites, eNews and search. I drive digital and social media marketing campaigns for popular events in the region such as Entwined in the Valley, Avon Descent Festival and Harvest Festival.I have developed a Tourism Digital Marketing Strategy designed to shape and strengthen the positive perception of the Swan Valley and continue to encourage visitation by engaging with a variety of key audience segments across a healthy mix of digital channels. It ensures a quality standard of digital tourism content is maintained on the Swan Valley and City's channels to increase awareness of the Swan Valley brand and all there is to eat, drink, see and do in the region - only 25 minutes from Perth!