Jasmine Yeh Email & Phone Number

Taiwan

Taipei City, Taiwan

Taipei City, Taiwan

Taipei City, Taiwan

Singapore

• Relocated from the U.S. office to the SEA headquarter to gain deeper market insights of entertainment industry and international work experience• Established the Ecommerce team from scratch to a team of 6 to support new business development in the region; oversaw the development and marketing of the company’s first ecommerce site Bushiroad Online Shop and increased sales by 20 fold 6 months after the launch of the site, which has seen a significant increase in number of unique visitors from 400 to more than 10,000 per month. • Analyse industry trends and gamer data to develop merchandise based on the company’s top-selling games; coordinate with the product development team and shipping partners to ensure timely delivery to customers and clear any customs obstacles• Take charge of all major aspects of numerous marketing campaigns, from ideation, planning, as well as execution and evaluation to increase merchandise sales and ensure relevant brand messages are well-delivered to our target audience• Co-developed two 32-page fanbooks to increase awareness of the games; 1st round of 20,000 copies sold out within 2 months with additional 40,000 copies selling at approximately 2500 copies per month • Organized numerous international gaming events such as Bushiroad Spring Fest 2015-16 and Bushiroad Asia-Oceania Continental Finals 2016 with an average attendance of 10,000 people from 16 countries• Develop and distribute relevant event materials such as organizer’s manuals, promotional items, as well as schedules and event flow to align internal and external partners • Handle first-hand budget planning and allocation; liaise and coordinate with relevant parties to ensure attendees are pleased and events be successfully executed within budget and agreed timeframes• Evaluate and assess all aspects of event planning with the goal to increase future efficiencies, strengthen community and ensure each event is fresh and exciting

Greater Los Angeles Area

Supported regional events and relevant activities across North AmericaPlanned and executed marketing campaigns to strength brand positioning and elevate corporate reputationAssisted marketing and event manager to prepare company trade shows, improved player experience and retained hardcore players and newbie players via conducting social media campaignsCoordinated event logistics and ensured smooth implementation of various events by communicating with Logistic team, event crew, internal and outside partners

Master'S Degree, Communication Management, Organizational And Strategic Communication

Bachelor Of Business Administration (B.B.A.), International Business And Finance

Japanese Language Program