Leads a team of Social Producers to manage end-to-end cross platform productionConnects editorial writers and content marketers across Blavity’s Owned & Operated BrandsPartners with the Director, Content and Programming to plan and execute monthly content strategy on TikTok, Instagram, Facebook, Twitter, and Pinterest based on engagement, performance, and brandingTells stories through compelling TikTok and Instagram content that drives high-value engagement from the audience and grows followersCollaborates with multiple teams across the organization including Influencer Marketing, Brand & Digital Marketing, E-Commerce and Creative to deliver an effective content social media strategyOwns end-to-end production with strong knowledge of video editing for social platformsPitches and produce social-first series that elevate and expand the brand on social mediaIdentifies news pegs and opportunities to repromote archival storiesCollaborates with the Audience Development and Data Analytics teams to maximize the reach of stories/posts and ensure the brand is meeting site-wide growth goalsSupports planning and project management for content initiatives, including the annual AfroTech Conference and other forthcoming team tentpoles

Home & Texture

Develops, sources, and schedules thumb-stopping content and influencers for all of brand's social profiles, including but not limited to Facebook, Instagram, TikTok & TwitterReferences the brand guidelines and requirements when sourcing and creating content, ensuring social media posts are consistent with the brand voice, style and toneResponsible for follower increase, engagement increase across all social platforms during a pandemic Works with the Growth Content Marketing team and editorial team to create content based on team goals, campaigns, and initiativesOwns social media editorial calendar to manage all articles and videos stick to themes, trends, and campaigns in a strategic mannerOversees social media community management, including responding to DMs and comments, engaging with followers, and uses their input to cater more content towards our followers

Designed and co-developed hausofjazzy.com (now closed) website layout, logo, and vision of contentDocuments and tests over 100 brands providing expertise on beauty and lifestyle topics focused on the millennial age groupDevelops special themed, trendy, relevant content to attract followers and brands Creates, edits and develops high quality photos and videos Responds to comments, direct messages, and emails to ensure reader interaction, engagement Conducted analysis on blog’s effectiveness using Google Analytics tool, SEO, and delivered analytics to advertising companies. Maintains effective working relationships with brands and influencer managersConnects brands and potential target audience across various social networking platforms

Manages CEO's comprehensive LinkedIn pageResponsible for sending marketing materials to clientsManages client course materialWorks with Program Manager to facilitate courses and maintain business relationship with Fortune 500 companiesCreates/edits video and social content Manages all social profiles

Manages CEO's comprehensive LinkedIn pageResponsible for sending marketing materials to clients, including but not limited to highly confidential pdfs to Zoom recordings, course videos, and attendee information Manages client course materialWorks with Program Manager to facilitate courses and maintain business relationship with Fortune 500 companies

Undertook daily administrative tasks to ensure functionality and coordination of the department’s schedule and tasksAssisted in the successful planning, execution of internal and external events including five 800+ attendee events. Arranged various aspects including but not limited to sending email invites, creating marketing materials, event set up/break down and importing attendee contact information in Salesforce contributing to over $1 million in bookingsCreated a new photography and videography strategy which resulted in increased website content of +151% on company website, +67% on Instagram and +18% on LinkedInCreated flyers, website content, emails and reports all six markets across the world. Forecasts and tracks material inventory. Reduced waste by 25% through improved forecasting and vendor researchEvolved responsibilities within first few months of employment by taking on managerial role during their sabbatical, aiding in successful and seamless transition to new customer-friendly website while taking on two roles

Tracked critical deliverable dates and assisted with the development of project reports with a team spanning three states and the U.K. Managed complete data entry in Microsoft Excel for the bank’s clients. Pitched ideas using WebEx to facilitate projects with team members around the world. Served as the scribe for all meetings.

Wrote breaking entertainment news stories and blog posts. Pitched story ideas to editorial staff. Conducted both phone and in-person interviews. Transcribed interviews conducted by myself as well as the Entertainment News and Music News Editors. Worked on special assignments given by former President of Global Grind, Michael Skolnik.

Created entertainment news posts daily for defpenradio.com websiteAssisted the head Editor with posts and story ideasPitched story ideas and posted them to the Twitter account

Communicated customer requests to management. Assisted customers in locating merchandise in store, online, and in the stockroom. Maintained an awareness of all promotions and advertisements. Ensured that each customer received outstanding service.

Assisted accounting staff with filing and invoices. Completed data entry of invoices using Microsoft Excel. Created and maintained mailing and distribution lists.