Jasmine Wilson Email & Phone Number

Durham, Nc, Us

Durham, North Carolina, Us

Supports multiple HR functions, including benefits, payroll and timekeeping, compensation, talent acquisition, employee communications, performance management, and reporting.Processes HR transactions through the HRIS system to ensure employee data is accurately updated and accounted for.

Durham, North Carolina, Us

- Managed work authorization processes for foreign visa workers, ensuring compliance with U.S. immigration updates and maintaining accurate documentation.- Audited and standardized onboarding documents across U.S. and international locations, addressing content gaps and aligning with legal standards.- Streamlined the background check process for Northern Ireland hires and conducted global orientations, ensuring payroll and legal compliance for EMEA and APAC teams.- Trained and signed off a new hire coordinator, enhancing team preparedness and onboarding efficiency.- Supported RIF operations, managing cases, responding to severance and benefits inquiries, and ensuring accurate payroll updates for affected employees.- Designed a comprehensive training guide and backend process documentation for onboarding specialists and new hire coordinators, driving clarity and operational consistency.

▪ Developed the company’s brand identity by integrating their vision with a contemporary Gen Z aesthetic▪ Created comprehensive guidelines for creative assets, target demographics, and content strategy▪ Established the company's marketing framework, leading implementation of referral programs, partnership protocols, and guidelines for sponsorship arrangements▪ Increased awareness and engagement of the newsletter through end-to-end execution of multi-channel campaigns, both organic and paid strategies, driving an average MoM growth rate of 103.2 %▪ Optimized ad campaign performance based on marketing goals and data insights, achieving a competitive average CPA of $2.36 for personal finance newsletters ▪ Improved conversion rates by ~35% through strategic alterations to messaging and positioning across landing pages▪ Owned performance tracking and data measurement of all acquisition channels, helping budget maintenance▪ Onboarded newsletter partners by orchestrating a seamless exchange of relevant assets and copy and maintained effective communication on timelines, ensuring a collaborative and well-coordinated integration process

▪ Co-designed the app's GTM (Go-to-Market) strategy, closely collaborating with cross-functional teams in engineering, design, and third-party agencies to ensure seamless alignment with future product release cycles.▪ Conducted in-depth qualitative and quantitative market and user research studies, yielding valuable insights into product features, UX, GTM user personas, and enhanced brand recognition through strategic messaging, visual identity, and positioning refinements▪ Maintained up-to-date marketing documentation and presentations for internal departments ▪ Researched and selected influencers in alignment with the brand mission, overseeing end-to-end influencer collaboration processes including offer management, contract negotiations, timelines, and content submissions▪ Hired and assigned intern responsibilities and deadlines

Los Angeles, Ca, Us

▪ Managed multiple brand ambassador programs, notably for Walmart brands, employing comprehensive research to identify micro and macro influencers who best aligned with brand objectives

Brooklyn, New York, Us

Designed all pages of website with new branding materials and style guidelinesRecreated all internal marketing materials such as business cards, one pagers, and pitch decks

Greensboro, North Carolina, Us

▪ Managed branding and social content for multiple clients, ensuring cohesive and impactful brand representation across various social and marketing channels

Bachelor Of Science - Bs, International Business

Minor, French Studies

Education record