Jasmine Matthews Email and Phone Number

Offering writing services: https://www.jasminebmatthews.com/Personal blog: https://pursuitofjas.com/Personal essays, listicles, interviews, book reviews, and how-to guides exploring the intersection between motherhood, mental health, career navigation, and self-discovery.

Where AMA Triangle members share their thoughts, experiences, and unique expertise on topics that matter to them. Learn more: amatriangle.org/amavoices/

• Developed foundational enrollment marketing strategies to guide brand platform development, integrated marketing campaigns (including traditional, digital, and hybrid media), and messaging• Owned discovery phases of projects including analysis of competitors, higher education general marketresearch, SEO and keyword gap analysis, and enrollment data reviews• Oversaw the implementation of focus groups and survey partner implementation to gather audienceinsights that guided development of target segments and profiles• Crafted lead nurturing email frameworks for segmented audiences; outlining content priorities, cadence, and enter/exit triggers• Wrote drip campaign email content, newsletters, and social media posts for various client projects

American Marketing Association, Triangle Chapter(Volunteer Role) - Overseeing Collegiate Relations, AMA IMPACT and the CONNECT & INSPIRE Mentorship Program

American Marketing Association, Triangle Chapter(Volunteer Role) - Overseeing Collegiate Relations, Non-Profit Partnerships and the CONNECT & INSPIRE Mentorship Program

• Managed creative asset development for the Invisalign Marketing Site; a portal for Invisalign providers to access materials to design co-branded digital ads, flyers, brochures, and social media posts• As a member of the North America Brand Council, I assisted in the development of Brand Guidelines forInvisalign Providers and oversaw compliance of external partnership use of branded materials• Oversaw the fulfillment of customer and consumer facing marketing materials for the loyalty program, online webstore, sales initiatives, tradeshows, and events• Led North America webinar production for general practitioner and orthodontic channel education - increasing attendance and event engagement by 10% in 1H 2019

• Led development of social media, branding, integrated marketing and content strategies for agency clients• Analyzed campaign recaps, brand impact, ROI and optimization by setting results driven objectives• Collaborated on crisis communication press releases and public relations strategies that increased overall media placement reach by 36%• Pioneered project management of digital and integrated marketing campaigns for clients and third-party vendors; from conception and planning, to asset creation and dissemination• Oversaw development and management of websites and mobile applications that aided in fulfilling client goals for branding, awareness, and sponsorship procurement; increasing reach and engagement by 51%

• Input and activated over $600,000 in digital revenue• Created and maintained a reconciliation system that tracked missing digital copy to ensure that each digital contract was fulfilled and accurately billed each month. Prior to implementing this tracking system, revenue was consistently written off each month• Identified, created, and actioned unique sales promotions including contests, social media, and special advertising programs for local and national clients• Assisted with coaching local sales staff on effective ways to use both Radio One (now: Urban One) and Interactive One properties to develop solid integrated marketing campaigns• Oversaw production, design, and copywriting for unique online and multi-media campaigns - working with Account Executives, Creative Services, and clients to ensure that all integrated campaigns ran as envisioned by the team• Executed sweepstakes, contests, mobile activations, and online promotions- including management of promotional elements; contest fulfillment, rules, and opt in data• Online content editor and publisher; published articles and event posts for the station websites/social media platforms using Wordpress and SocialFlow- www.hiphopnc.com, www.foxync.com, thelightnc.com. Includes assisting with regional markets- Charlotte (oldschoo1053.com, praisecharlotte.com) and Richmond (praiserichmond.com, ipowerrichmond.com, kissrichmond.com)• Managed pre and post social media and online promotion for key company events such as Women’s Empowerment, Lamplighter Awards, and Unity in The Community

• Responsible for ensuring accurate input for over 1 million dollars in national revenue• Worked with national agencies Katz Media Group and Christal Radio to enter advertising schedules for radio; includes using sales related systems, Marketron, Sharepoint, WideOrbit, Efficio, and Arbitron• Supported the ongoing needs of the National Sales Manager and advertising clients/agencies; included preparing presentations/proposals, locating and distributing copy, managing discrepancies, providing invoices, sales orders, air checks, posts logs, and collaborating with corporate sales• Member of the Raleigh market Action Planning Committee- developed ways to improve employee engagement, communication, morale, and recognition

• Supported and coordinated the ongoing needs of the sales team; preparing presentations, fielding client calls as needed, preparing letters, locating copy, shadowing and scribing at client meetings, providing sales orders, air checks, post logs, invoice reports, and Arbitron ratings as requested• Prepared, distributed and maintained sales and media kits