Launched a newsletter strategy from the ground up bringing in over 200K in e-comm sales with a 100% increase in revenue YoY for the past 3 years.Craft and execute social media strategy to increase brand awareness including monthly themes and campaignsCompose weekly newsletters and social media including product photography and basic graphic design

Helping businesses of all sizes identify areas of opportunity and create an informed strategy to elevate their performance and achieve their goals.

Oversee all aspects of client marketing to elevate the brand and the client's businessDevelop monthly strategy and oversee campaign execution for 30+ clientsOversee art direction, copy, print, QA, and cohesive brandingExecute campaign and event marketing across print and digital channelsCreate optimized content for and QA emails sent to over 100k subscribersManage social ads for 15+ clients to ensure success with varying budget and content topic limitationsProof over 300+ social posts per month to ensure accuracy and engaging messaging that is on-brand

Successfully developed and launched core digital strategyResults include:+ Continuous MoM website traffic growth currently up 69% above baseline+ Increased engagement rates 44% for Instagram and 29% for Facebook during Q3+ Increased followers on Instagram 30% in a 6 month period+ Improved sales through e-mail campaigns and organic traffic 66% QoQ+ Introduced a podcast strategy for our content hub to fill a gap in the sustainable fashion industry

+ Executed a site migration for a healthcare client, which increased site traffic 143% within the first month+ Performed content audits, keyword and competitor research to advise client content strategy+ Audited and consulted with clients to provide on-brand content for various online platforms+ Communicated with various teams to create cohesive content

+ Increased organic traffic to Excedrin's Content Newsroom by 386% QoQ+ Managed multiple campaigns looking to achieve brand awareness goals by implementing best practice SEO policies and optimizing client websites + Used information tracking databases such as Google Analytics, Google Webmaster Trends, Adobe Analytics and additional resources, to make informed observations about customer engagement and recommendations to improve site performance

+ Curated digital content for client sites that follow SEO best practices to improve rank in Search Engine results+ Wrote and edited content while effectively implementing keyword research, link-building and data analysis+ Assembled and led the social media department to reflect our fun company culture and represent Rocket Clicks as an industry leader

+ Planned and developed fun and engaging multi-media content for the UW Oshkosh Career Services office+ Measured effect of online presence using statistical insights from social tracking platforms such as Hootsuite and used that information to improve social strategies and campaigns+ Connected students with potential employers, by promoting services, events, and sharing career advice through various social outlets

+ Attended and photographed campus and community events+ Interviewed sources+ Wrote articles that comply with weekly deadlines to share unique stories with UW students and faculty+ Introduced a weekly health and fitness column that shared reviews on free fitness classes and tips to staying active and healthy on campus

+ Conducted interviews+ Attended events to be reported on+ Performed research + Wrote articles on topics such as breast cancer, women's choirs and additional interests for Women Magazine