•Develops and executes end-to-end brand campaigns. •Partners with external agencies, to define communication plans, briefs, message strategy, and frameworks to guide differentiated storytelling.•Drives product launches, announcements, campaigns programs and initiatives owning product naming, messaging, positioning and marketing creative.•Leads influencer content partnerships for innovation products.•Develops and creates marketing materials, such as sales and product collateral within strict brand guidelines and compliance regulations.•Conduct market research and analyze trends to identify new marketing opportunities

• Directs the development of creative marketing materials and media assets that clearly communicates the brand and product/program positioning to the end-user. Includes, project management, reporting, Salesforce Marketing Cloud campaign deployment and copy writing.•Understands commercial/industrial customer needs, prospect personas, market trends and the competitive landscape in order to guide positioning and inform campaign planning.•Manage company CRM and analyze and present reports on a regular basis.• Manages end-to-end projects and campaigns aspects, including scope, documentation, customer and campaign analytics, internal and external stakeholder relationships and communications. • Directs the development of marketing materials that clearly communicate the brand and product/program positioning to the customer. • Collaborates with product/project/program managers and creative teams to design, plan, test, deliver, monitor and optimize campaigns.

•Manages projects by connecting a team of web developers, graphic designers and writers to ensure project is carried through on time.•Develops and rebrands small business to increase consumer interest based on research analytics of current industry trends. •Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.•Assist affiliates in in paid advertising campaigns through capacity-building support.• Use audience analytics and social listening to inform content and paid social recommendations.• Set clear and measurable goals and KPIs for campaigns; monitoring, analyzing and optimizing, and reporting back to stakeholders and internal team throughout the campaign process.

Responsible for product development based on market and competitor research, managing product launch, developing retail marketing strategies and providing account support functions for major retailers. Responsible for over 80 product launches to date.· Executes campaign plans (web, mobile, video, social) develops and manages budget and time to market.· Proactively seeks out new product ideas as part of company initiatives.· Participates in cross-functional teams to execute product development plan for consumer facing-goods both hard goods and consumables.· Builds targeted internationally recognized product marketing and distribution campaigns to support CHI and Biosilk for major retailers including: Ulta, JCPenney Salons, Beauty Brands, and Chatters.· Works with complaince to obtain necessary approvals as part of product launch process.· Writes product guides, technical manuals and tutorials that enhances the buyers/consumers understanding of complex product features and helps keep consistent messaging cross channels.· Works closely with domestic and international engineers and vendors to develop prototypes for new products and design team to drive packaging improvements.· Partners with Team Analyst to review and monitor KPI's such as campaign performance, response rates and participation levels.· Participates in quality assurance process.

•Responsible for building relationships with physicians and other health care leaders within a defined territory to achieve sales growth.•Develop new client accounts, maintain existing accounts and develop long term relationships with current and prospective clients/physicians.

•Helped in the planning, coordination and execution of client campaigns including social media marketing and contests.•Assisted in the planning, execution and management of marketing/events.•Answered inquiries (phone, email, mail, in-person at events) and responses.•Created presentations, coordinated meeting preparation, and creation of sales materials.