Jasmine Cheng

Jasmine Cheng Email and Phone Number

Strategy | Growth | E-commerce | Ex-M&A lawyer @ Shopee
singapore, singapore
Jasmine Cheng's Location
Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Jasmine Cheng's Contact Details

Jasmine Cheng work email

Jasmine Cheng personal email

n/a
About Jasmine Cheng

I love learning about businesses. Over the past 7 years, I spent most of my professional career working with clients ranging from GLCs, SMEs, family run businesses that are both public and private companies. My latest stint was fundraising, building and executing marketing/operation strategies from the ground up for 2 early-stage start-ups. I problem-solve from a strategic lens and have the ability to bring structure to chaos. My corporate law and start-up experience has allowed me to look at scenarios from a big-picture perspective, come up with ideas and operationalise these strategies efficiently.I spend most of my free time consulting small businesses, particularly in the retail and consumer space. I help them build their digital presence.I'm a recent MBA graduate of Asia School of Business in collaboration with MIT Sloan School of Management. During my MBA, I focused on learning how businesses in the consumer, retail industry can operate sustainably in the Asia Pacific region.

Jasmine Cheng's Current Company Details
Shopee

Shopee

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Strategy | Growth | E-commerce | Ex-M&A lawyer
singapore, singapore
Website:
shopee.sg
Employees:
16921
Jasmine Cheng Work Experience Details
  • Shopee
    Business Development
    Shopee Oct 2024 - Present
    Kuala Lumpur City, Federal Territory Of Kuala Lumpur, Malaysia
    Lifestyle cluster (including categories such as Home & Living, Sports & Outdoor, Automotive, Games, Books & Hobbies, Digital Products)
  • Twin Towers Ventures (Ttv)
    Mba Summer Intern
    Twin Towers Ventures (Ttv) Jul 2024 - Sep 2024
    Kuala Lumpur City, Federal Territory Of Kuala Lumpur, Malaysia
    Conducted in-depth research on plastics recycling and presented findings to PETRONAS' employees.
  • Ellegra, Your Online Personal Stylist
    Head Of Growth
    Ellegra, Your Online Personal Stylist Nov 2022 - May 2023
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    - Streamlined operation processes via automation resulting in ~99% on time delivery within 4 weeks​​- Built and managed a pipeline of 5 new marketing collaborations within 4 weeks resulting in reduction of paid subscriber cost by 38%- Built and refined Whatsapp and email marketing campaigns targeting current and potential subscriber-base
  • Ellegra, Your Online Personal Stylist
    Digital Marketing Manager
    Ellegra, Your Online Personal Stylist Mar 2022 - Oct 2022
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    - Achieved almost 6-figure monthly revenue by developing and optimising paid digital marketing strategies across Google, Instagram and Facebook- Reduced CAC by 24% by optimizing performance of paid marketing channels
  • Ellegra, Your Online Personal Stylist
    Brand Partnership Manager
    Ellegra, Your Online Personal Stylist Jun 2020 - Mar 2022
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    - Identified, negotiated and on-boarded 14 new strategic brand partnerships with local homegrown brands within 7 months, representing a conversion rate of 47%- Lead reviews with brand partners on sales development, customer preferences and operational metrics- Managed end-to-end inventory procurement for all brand accounts through well-calibrated deliveries and returns schedule
  • Storehub
    Special Projects (Investor Relations) Lead
    Storehub Oct 2021 - Oct 2022
  • Kadir Andri & Partners
    Legal Associate
    Kadir Andri & Partners Sep 2017 - Sep 2021
    Kuala Lumpur, Malaysia
    Advised clients on IPOs and M&A transactions; notable successful deals include the listing of Farm Fresh Berhad and Sime Darby Property Berhad
  • Skrine
    Pupil-In-Chambers
    Skrine Oct 2016 - Jul 2017
    Mergers & Acquisitions General Corporate & Commercial

Jasmine Cheng Education Details

Frequently Asked Questions about Jasmine Cheng

What company does Jasmine Cheng work for?

Jasmine Cheng works for Shopee

What is Jasmine Cheng's role at the current company?

Jasmine Cheng's current role is Strategy | Growth | E-commerce | Ex-M&A lawyer.

What is Jasmine Cheng's email address?

Jasmine Cheng's email address is ja****@****.com.my

What schools did Jasmine Cheng attend?

Jasmine Cheng attended Asia School Of Business, Queen Mary, U. Of London, City, University Of London, Sunway College.

Who are Jasmine Cheng's colleagues?

Jasmine Cheng's colleagues are Emilia Drivas, Alif Yusof Jani, Scoriesta Anggarani, Gracia Amanda, Andhika Mahendra Putra, Ryan Vieira, Carlos Eduardo.

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