Jasmine Chong Email and Phone Number

Achievement: Doubled iQIYI Malaysia revenue and subscribers’ growth by rolling out marketing campaigns that drive iQIYI to be no.1 Asian streaming app for Asian Entertainment and the no.2 most downloaded streaming app in Malaysia• Spreadhead marketing, promotion, and PR efforts for the streaming platform, driving revenue growth and increasing brand awareness. • Strategically planning and directing the annual marketing campaigns, including Go-to market plan, consumer marketing… Show more Achievement: Doubled iQIYI Malaysia revenue and subscribers’ growth by rolling out marketing campaigns that drive iQIYI to be no.1 Asian streaming app for Asian Entertainment and the no.2 most downloaded streaming app in Malaysia• Spreadhead marketing, promotion, and PR efforts for the streaming platform, driving revenue growth and increasing brand awareness. • Strategically planning and directing the annual marketing campaigns, including Go-to market plan, consumer marketing, partnership marketing, content marketing, performance marketing, and on-ground event. • Revamped local publicity strategy to maximize iQIYI's service, content, and brand awareness through consumer and trade PR initiatives, resulting in a minimum of 1K earned media placements and over RM10 million in value. • Develop and manage projects, from concept to completion ensuring that every detail is executed. Work cross-functionally with stakeholders across multiple lines of business. Show less

Achievement: Achieved 200% of all business goals set for 2020, i.e. downloads, Monthly Active Users (MAU), retention and revenue. • Lead partnership between Astro and iQIYI on go-to-market campaign and product integration. Collaborated with internal and external stakeholders to execute a 360 marketing campaign driving customer awareness, growth, and retention• Designed bundle plan for Maxis, onboarding them as the first telco partner and expanding reach to 10 million users. Brought in… Show more Achievement: Achieved 200% of all business goals set for 2020, i.e. downloads, Monthly Active Users (MAU), retention and revenue. • Lead partnership between Astro and iQIYI on go-to-market campaign and product integration. Collaborated with internal and external stakeholders to execute a 360 marketing campaign driving customer awareness, growth, and retention• Designed bundle plan for Maxis, onboarding them as the first telco partner and expanding reach to 10 million users. Brought in Yoodoo as an additional telco partner• Successfully launch iQIYI VIP subscription for Astro customers, enhancing the customer value proposition and contributing to business growth Show less

Achievement: Strategised Astro's content long-term plan and budget planning. Worked with Finance on pricing strategy in determining the optimum price for new packages. Reduced Astro’s content cost by 15% through strategic business planning and financial analysis as part of long-term sustainability project. • Strategised long-term and short-term planning by identifying the key direction for the company’s future expansion• Instrumental in developing the Group CCO’s presentation to the… Show more Achievement: Strategised Astro's content long-term plan and budget planning. Worked with Finance on pricing strategy in determining the optimum price for new packages. Reduced Astro’s content cost by 15% through strategic business planning and financial analysis as part of long-term sustainability project. • Strategised long-term and short-term planning by identifying the key direction for the company’s future expansion• Instrumental in developing the Group CCO’s presentation to the Board of Directors, media, investors, analysts and government bodies. Information covered, key business statistics, area of strengths, performance, future business expansion plans and proposal of collaboration.•Pioneered the launch of Astro Rewards, a loyalty programme providing 3 million customers with exclusive privileges. Developed framework, business rules, and growth plan. Creating a win-win proposition that allows partners to reach Astro customers in return for preferential value and creating value-for-money and feel-good factors. Show less

Achievement: Demonstrated exceptional project management skills in planning and coordinating the successful launch of the company’s premium product within a short period of 3 months, resulting 1 million set-top-box being taken up by the market. Recognized by top management for this achievement.• Achieved a 25% increased in Average Revenue Per User (ARPU) as a channel manager. Sustained double-digit growth for three consecutive years• Within 4 months, produced a comprehensive and… Show more Achievement: Demonstrated exceptional project management skills in planning and coordinating the successful launch of the company’s premium product within a short period of 3 months, resulting 1 million set-top-box being taken up by the market. Recognized by top management for this achievement.• Achieved a 25% increased in Average Revenue Per User (ARPU) as a channel manager. Sustained double-digit growth for three consecutive years• Within 4 months, produced a comprehensive and accurate business overview for Astro’s Prospectus and investor presentations, coordinated the prospectus launch with no prior experience. Resulting in Astro’s IPO retail portion being oversubscribed by 6 times. Show less

Achievement: Achieved 10% cost saving below budget while successfully meeting revenue target• Collaborated with marketing and sales manager to co-developed effective consumer marketing plans and sales campaigns. Developed marketing plans for customer acquisition, retention, loyalty and win-back to effectively manage customer lifecycle • Managed budget allocation and tracked monthly KPI and P&L, prepared action plans to achieve financial targets

Assisted Head of Business Development in completed several joint ventures and acquisitions that achieved the company’s aspiration to become a regional integrated media entertainment group:• Astro’s biggest joint venture – Satellite TV business in Indonesia, which was valued at a peak cash funding of USD300 million. Responsibilities include evaluating the competitive landscape, develop financial model, and conducted investment valuation. • Acquisition of a local radio station worth USD3… Show more Assisted Head of Business Development in completed several joint ventures and acquisitions that achieved the company’s aspiration to become a regional integrated media entertainment group:• Astro’s biggest joint venture – Satellite TV business in Indonesia, which was valued at a peak cash funding of USD300 million. Responsibilities include evaluating the competitive landscape, develop financial model, and conducted investment valuation. • Acquisition of a local radio station worth USD3 million. Assisted in conducting due diligence, investment evaluation, and preparation of investment proposal for Board of Directors’ approval Show less