Manage full funnel planning approach across the full portfolio of the business. Make recommendations on budget, flighting, channels and targeting.

• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance and post-buy recaps• Manage and develop a team of Associates and Senior Associates• Strategize with internal and external clients to develop innovated, well-targeted social marketing solutions• Develop streamlined and efficient processes across internal and client facing functions• Develop and manage half a million to million-dollar social campaigns• Lead strategic partnership between Best Buy and NFL, implementing a strategic plan that utilizes paid social, organic social, influencer social and boosted social

Optimized player on field activities into social content to maximize engagement on player accounts• Spearheaded a comprehensive social strategy for the cross promotion between Dion Dawkins and @TheCheckdown, increasing exposure on each account by 10%• Collaborated between influencers, NFL creative team, NFL programming team and SVP on large scale campaign content (including schedule release, Super Bowl LIV, Draft 2021)• Communicate, stay on task and organized during remote working landscape• Coordinated partnership requests, delivering timely and innovative content to NFL channels and partner channels• Coordinated with sales teams to ensure KPI and ROI goals are met through monthly evaluation of social content and strategy• Identified growth opportunities through new and emerging updates on Instagram and Twitter• Produced cross-functional videos that aired on cable television, across NFL social platforms, influencer accounts and sponsor accounts

• Elevate Notre Dame athletics brand through video, podcasts and graphics• Concept creative ideas and execute new content ideas to build the Fighting Irish Athletics brand• Lead production and branding of Brian Kelly & Mike Brey television show and the Ivey, Brey, and Kelly radio shows• Brand creative director for women’s lacrosse and volleyball – lead social campaigns that generate impressions to elevate student athletes to award lists and national brand recognition • Produce intro video and hype videos for Notre Dame women’s basketball, volleyball and football• ENG shooter for select high profile events• Lead student athletes and professionals on effective and organized video shoots/productions• Manage development, approval and integration of local and national marketing campaign with 3rd party partners, Under Armour, Tire Rack, Nissan and Vivid Seats• Write creative briefs and proposals to external partners • Manage student worker program – developing new talent for live and post production roles

 Replay operator football video board – post game producer – live game director, replay operator (over 300 games worked includes time as a student worker)  Highlight editor, student coordinator Onward Notre Dame and Irish ICON assistant editor Sports feature editor Package builder for roll-outs going in and out of breaks during live TV/web broadcasts  Catholic Media (Grotto) documentary and social content editor

- Film sports games- See behind the scenes of Notre Dame sports events- Gain knowledge of all positions in the production and post production phases of live sporting events - On camera post game highlights - Edit game film- Replay and highlight specialist- Help along side NDSportsBlogger- Has worked with Big Screen Network, ESPN3 and ESPNU - Assistant editor for ICON football and basketball- Assistant editor to social media content creator

• Works with Notre Dame Athletics sponsors in activation for Fan Fest• Collaborates with Notre Dame personnel in organizing parking, set-up and activation for sponsors • Help with coordination of the Brian Kelly Radio Show• Create booklets detailing the outline of the sponsorship activation

• Created welcome videos that were used during presentations to new and existing partners• Controlled the Under Armour Snapchat during the Summer League Sample Sale that generated over 1.8K views• Scanned live TV for soundbites and product placement• Collaborated with the collegiate team to make a video guide explaining how to create an intense hype video that is shown to new and existing collegiate partners

• Writes blogs and tweets under the alias Grantland-X, Notre Dame football focused content

Perform post game interviews at Notre Dame Football games

To create an innovative, inviting and informative new website for Graham Allen Partners.

• Customer relations• Clean-up and organization• Working in a bilingual setting

- Collaborated with designers and the editorial team on marketing materials. - Entered and assigned new leads using CRM tools.- Planned marketing events at remote company locations- Sent out invitations and other promotional packages to clients- Attended meetings with clients and as well as all company meetings