Jasmine Dean Email & Phone Number

Aliso Viejo, Ca, Us

Huntington Beach, Ca, Us

•Develop comprehensive content calendars and go live dates for homepage and landing pages, aligning content with brand campaigns and launches for cohesive customer experience.•Manage end-to-end content production and ensure timely execution and impeccable accuracy for eCommerce sites across the US and Canada.•Analyze competitor strategies and market trends to craft key campaign positions on homepage. Collaborate with graphic designers and creative partners for visually appealing content. •Own mega navigation, responsible for linking strategies and optimizing category hierarchy for improved navigation, discoverability, and increased sales.•Develop and implement merchandising best practices that optimize the presentation and placement of products to increase sales and drive engagement.•Make data-driven product recommendations for email and paid ads to promote sales and increase customer engagement.•Executed a strategy to shift the website from branded logo lockups to live text, allowing for real-time copy creation and engagement.

Denver, Colorado, Us

•Successfully managed diverse product categories on TheNorthFace.com US and CA, including Men's and hardgoods, to maximize sales and customer satisfaction.•Leveraged buying insights and brand initiatives to strategically merchandise products across category pages. •Worked closely with cross-functional teams to create and execute ecommerce merchandising strategies that align with established brand goals and messaging.•Developed effective linking strategies for homepage, landing pages, and emails. Utilized historical data to identify opportunities for targeted ad hoc emails and enhance content planning for each season.•Analyzed customer behavior, weekly, monthly, and yearly with site metrics, and sales performance to provide insights and recommendations for future business strategies.•Collaborated on IMAP-compliant sales & promos planning and execution. Curated gated landing pages and strategically enabled/disabled sales.•Provided expert guidance, training, and prioritization to Contract Merchandisers, contributing to the overall success of the site.

Denver, Colorado, Us

•Achieved exceptional results in managing the Master Catalog upload process for entire seasonal assortments and special make-up products, demonstrating strong organizational skills and attention to detail. Compiled product information, U.S and CA MSRP's, inputted new color data while ensuring accurate French translations for the Canada site, all within strict timelines to meet go-live dates.•Effectively merchandised, attributed, and categorized new products on both the U.S and Canada sites. Proactively established new product landing pages to accommodate emerging product categories, enhancing the user experience and driving sales.•Crafted compelling product stories for all WebSphere and Adobe Experience Manager pages, aligning with marketing, email, social, brand, and buyer's seasonal strategies.•Played a key role in coordinating sample management across teams, ensuring timely image capture for marketing purposes and product detail images for PLPs. •Provided expert guidance, training, and prioritization to Contract Merchandisers, contributing to the overall success of the site.

Denver, Colorado, Us

•Generated comprehensive product selling reports, historical recaps, and ad-hoc reports, providing insightful analysis to effectively communicate business performance. Utilized product data to identify valuable brand opportunities, presenting findings to management and key cross-functional partners.•Demonstrated exceptional skills in uploading and merchandising products across multiple pages on thenorthface.com, effectively crafting engaging seasonal stories that aligned with brand initiatives.•Collaborated closely with the planning team, ensuring timely product delivery for product or brand launches. Monitored product performance and provided strategic recommendations ranging from inventory replenishment to exit strategies for underperforming or out-of-season products.

Walnut Creek, California, Us

New York, Ny, Us