Pron. ‘fin-ess-tro’a collection of ‘always open’ cellar doors, showcasing boutique local and international wine producersFinestro is an online marketplace that facilitates the sale wine from all over the world. Via a smart, accessible search platform, Finestro provides an integrated search experience that allows users to compare products via various search tools and filters. Seamlessly connecting producers and consumers, Finestro makes it easy for people to shop and buy wine online.

Director of Marketing and part of the hotel Guidance Team, I was responsible for driving and implementing all creative and strategic marketing activities in the pre-opening and operational stages of The Ritz-Carlton, Melbourne. Known the world over as the leader in luxury accommodation experiences, The Ritz-Carlton, Melbourne was the 111th Ritz-Carlton hotel to open in the global brand's history, sharing with guests an alchemy of ancient stories and vibrant cultures through a distinctly Melbourne lens.In addition to developing complete hotel positioning and the creative management of the genesis of two restaurant and bar brand concepts, the role required acute attention to detail, unrelenting respect for brand legacy and evolution, an astute understanding of the local and international luxury accommodation landscape, insight-driven strategy creation and implementation, confident communication ability, and unwavering strength and commitment towards positive relationship development with media personnel, project partners, brand and company leaders and key target markets.From construction to doors open, I was responsible for pre-opening and operational marketing forecast and budget creation, guest awareness and channel sell-strategy development, implementation and management, paid, earned and owned marketing efforts, content creation and production, event activation planning and delivery, media hosting, whole of hotel photography, as well as analysis and reporting to key internal stakeholders.The Ritz-Carlton, Melbourne was my fifth hotel opening in five consecutive years.

Head of department responsible for the brand growth, reputation and investment of a portfolio of nine hospitality brands, part of leading independent hotel and property developer, Geocon.The largest independent hotelier in the Australian Capital Territory, Iconic Hotels by Geocon is a proven industry leader specialising in hotel operations, management, training and strategy, as well as food and beverage outlet management and operations.Contributing 900+ hotel rooms to the accommodation market to date, over the next five years, Iconic Hotels will deliver an additional 500+ rooms to the mid-scale, upscale and luxury market.In 2019, Iconic Hotels made history via the successful negotiation and signing of the first Marriott International franchise agreement in Australia. Signed as part of the Autograph Collection, Midnight Hotel presents 199 premium guest rooms to the Canberra accommodation market. The hotel was also the first Marriott International aligned hotel in the nation’s capital.In addition to the franchised hotel, Iconic Hotels owns and operates eight properties under the Abode Hotels brand, and five food and beverage outlets, Braddon Merchant, Midnight Bar, No.10 Restaurant + Bar Woden and Belconnen, and Foundry Coffee Co.With a growing portfolio of trusted hotel brands and food and beverage offerings, Iconic Hotels is changing the hospitality landscape in the ACT and surrounds.

Short term contract to deliver high level Directorate and Ministerial strategic communication advice, including the development and implementation of key media, communication and engagement strategies to promote the awareness and participation of the ACT Container Deposit Scheme

Develop, coordinate and deliver strategic public relations and communication efforts for local and national tourism event marketing campaigns for the ACT Government, ensuring broad, valuable and positive media coverage of flagship tourism events in Canberra.

Freelance ACT property and lifestyle writer and contributor for realestate.com.au.

Business development management focussed on MICE and B2B events, with strong emphasis on creating partnerships with mutually beneficial outcomes. Communication efforts revolved around product and service awareness raising as well as the promotion of good news stories for the organisation and its developments.

Business relationship development via large and small scale private and corporate AAA 5 star events within a resort style precinct.

Sessional Academic - unit convenor and tutor for Marketing Communications and PR courses.

Managed clear communication between hospitality and accommodation members and sponsors, providing them with industry updates and representation.

Managed large scale national events which promoted Questacon's message of science communication and education to stakeholders and the community.

Developed and presented live video conferences to primary and secondary schools focusing on exploring education concepts of physics, maths and biology.

Assisted in the coordination and delivery of member-based Fortune 500, B2B financial technology forums held across America. Completed a Masters of International Business.

Facilitated tertiary cross-institutional exchange between the University of Canberra and its partner institutions, with the aim to foster mutually beneficial relationships across education providers.

Performed live solo or group science shows and demonstrations to the general public and key stakeholders for crowds ranging from 10 -200 pax.