Senior Social Strategist
Culver City, California, Us
• Oversee analytics reporting platform, analyze web traffic metrics and implement solutions• Lead development of social briefs that inspire clients and creative teams by identifying marketing problems, researching audience/brand/cultural insights, and analyzing trends/results • Manage a junior social strategist and actively help their career development• Partner with Brand Strategists to develop an integrated brief and help facilitate the conversation with Creative teams • Partner directly with Content Creators and Producers to develop tactical briefs, channel strategies and inform creative best practices across all social platforms • Create and manage content calendars, in collaboration with Account, Creative and Production departments• Establish and measure KPI’s for organic and paid social campaigns • Make strategic recommendations to optimize creative based on analytics findings, including for Paid social when implemented in conjunction with the Zambezi media team or other client partners • Establish and consistently share best practices for operating within and measuring success for each channel (paid, owned, earned) • Stay up to date on innovations and trends within social media, platforms, and best practices, and regularly share with the broader team, and ensure learnings are implemented in the creative output • Work autonomously and help the agency establish overall best practices for social strategy, social content development, and implementation • Partner with clients on influencer strategy development and recommendations