● Leverage advanced marketing automation technology, specifically Pega Customer Decision Hub (CDH), to optimize customer engagement strategies across email marketing, paid social, direct mail, and batch-and-blast campaigns● Lead an Agile Scrum team of 21 orchestration analysts, driving collaboration and innovation in developing targeted multi-channel marketing campaigns using Pega Customer Decision Hub.● Manage integration, performance, and production deployments for Pega CDH platform, ensuring timely and error-free releases of marketing automation updates● Oversee and optimize the daily execution of Next Best Actions, ensuring seamless delivery of personalized customer interactions across multiple channels● Coordinate cross-functional efforts between Marketing, IT, Pega CDH consultants, and other stakeholders as key liaison and project manager for diverse campaign types● Facilitate Scrum ceremonies including sprint planning, daily standups, reviews/demos, and retrospectives to drive team productivity and continuous improvement in campaign development and execution ● Coach team on Agile best practices, optimizing processes to elevate performance and quality of member communications across email, social, and direct mail channels● Lead technical discussions and risk identification across Marketing, IT, and Pega teams to proactively resolve impediments in campaign delivery● Spearhead weekly integration and performance testing planning to ensure quality across all marketing campaign types● Generate comprehensive deployment reports outlining features and product backlog items releasing to production for various marketing channels● Manage scope and protect team bandwidth while fostering a collaborative, psychologically safe team environment in a fast-paced marketing automation context● Leverage Azure DevOps for Agile project planning and tracking of multi-channel marketing campaign development

• Spearhead and deliver ACC projects, ensuring timely and budget-compliant completion while achieving high stakeholder satisfaction through effective vendor management, RFP writing, and evaluation of new technologies.• Utilize website analytics to enhance user experience (UX) and improve overall site functionality, implementing greenfield technologies when appropriate.• Gather comprehensive requirements and translate them into actionable project strategies, partnering with internal customers to define and document project objectives.• Act as the Scrum Master for development teams, championing Scrum internally with a deep understanding of the framework, including Jira, ceremonies, and artifacts.• Oversaw the development of an AI assistant for the resource library as Scrum Master, driving improvements in user experience and resource management.• Developed comprehensive user stories and precise acceptance criteria, facilitating effective communication and alignment between stakeholders and development teams.• Design and implement custom Jira workflows, issue types, and fields to align with agile development practices, significantly improving project tracking and team productivity.• Conduct and lead Scrum ceremonies, emphasizing exhaustive attention to project task organization, management, and hygiene, utilizing Jira board extensively to organize and manage project tasks such as stories and epics.• Communicate project status transparently to key stakeholders.• Successfully implement and manage various tools and platforms, including Wrike for marketing and creative teams, Canto DAM for digital asset management, and the synchronization between Netforum and the Elevate learning platform.• Oversee the maintenance and integration of systems such as Elevate, Netforum, Auth0, and Webscribble to support the legal association's platform for in-house counsel.• Lead the redesign of the Career Development Website, aiming to improve accessibility and user engagement.

⦁ Led the Loan Advisor Suite Program portfolio, comprising 34 applications, each with robust support from 3-4 Scrum teams, adhering to the SAFe (Scaled Agile Framework) for coordinated, large-scale development efforts.⦁ Infrastructure change impact analysis with ServiceNow change tickets. ⦁ Manage and maintain integrated program (or project) plans and other documentation; day to day program/project management including budget, schedule, and scope management⦁ Support programs that deliver new systems or enhancements to the existing systems⦁ Use agile practices and negotiation skills to successfully release product increments and deliverables⦁ Serve as a partner for impediment removal for the scrum teams.⦁ Facilitate meetings, and to develop and deliver presentations to multiple levels of audiences⦁ Effectively and efficiently navigates through process and organization through collaboration with key stakeholders across departments⦁ Work collaboratively with Scrum Development teams, Infrastructure teams, Product Owner team and Operations team to execute integrated project management plans⦁ Report program’s progress, issues, and risks through weekly status reports and through presentations.⦁ Create weekend releases schedule, identify cross program dependencies/constraints, and report status of the releases.⦁ Demonstrates ownership of problems, issues, or requests from start to finish; facilitates appropriate handoffs across IT and business organizations⦁ Ensure adherence to IT Controls, Agile Methodology, Information Security Standards, Standard Tools, and Quality Standards⦁ Maintain all program/project artifacts in relevant SharePoint site and/or other system of record per standard processes⦁ Lead and coordinate disaster recovery affinity group for Loan Advisor Suite Applications. AWS data center migration of 546 TB of data from East 1 to East 2 per FHA requirement.⦁ Trained team members on most effective ways to use Scrum and Kanban processes.

Ed-Tech Company: At 2U, we deliver high-quality digital education at scale. With edX, our leading global online learning platform.(University Partner) Syracuse University College of Engineering and Computer Science• Utilized Google Office to develop detailed project plans; gather requirements from project stakeholders, developed efficient work breakdown structures and established reasonable milestones. • Interacted directly with learners, educators, other product managers, and organizational stakeholders to understand emerging product needs and capture these in the form of product memos, demos, and executive presentations.• Participated in Sprint ceremonies, daily sprint stand up, backlog refinement, planning and retrospective.• Find opportunities for product improvements based on data analysis.• Utilized Tableau for detailed data analysis to solve complex technical and operational strategies• Conducted data analysis to identify enrollment trends and anomalies, allowing for proactive interventions to improve student retention and success rates.• Recommend enhancements and features to improve user experience.• Collaborate with stakeholders to gather and document product requirements.• Analysis and Reporting using Salesforce to track the progress of all student applications.Created and maintained user profiles, workflows, dashboards in Salesforce.• Analyze lead sources for cohorts and make strategy recommendations based on analysis. • Create new salesforce views for sales team outreach Salesforce dashboard and KPI report creation• Coordinate and schedule hosts for webinar presentations. Write email copy for student outreach and engagement. • Use Groove to send email campaigns Analyze email click-through rate, open rate, reply rate • Develop sample materials and presentations for pitches.• Built lasting rapport with industry leaders.

• Worked closely with Director of Admission and Campus President in Backlog Refinement and continuous delivery of goals and milestones. Worked through Impediment logs and streamline processes and turn individuals into hyperactive self-organizing teams.• Collaborated with academic departments to gather and understand data requirements, ensuring the creation of data models aligned with the university's objectives.• Optimized data models and queries to support efficient and timely reporting on student enrollment, graduation rates, and other key metrics.• Trained and mentored team members on best and most effective ways to use Scrum processes to improve efficiency and reduce production times.• Led daily scrum stand-ups and Agile development sprint planning meetings for multiple, concurrent projects.• Organized Student Engagement teams around value & trained the team on the agile mindset, processes, & frameworks.

• Coached and influenced executive team during decision-making processes, including marketing strategies and communication planning by offering insight and educational industry information• Utilized advanced data analytics techniques to uncover valuable marketing insights, enabling data-driven decision-making for campaign optimization. • Employed data segmentation and customer profiling to tailor marketing messages and promotions, resulting in higher customer retention and acquisition rates.• Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.• Outlined research findings in detailed documentation to support decision making by project managers, clients and other marketing team members.• Gathered competitor data, analyzing pricing, product sales and marketing strategies.

• Instructed sales staff on prospecting techniques and handled list development for digital marketing, cold calling approaches to lead generation.• Delivered software solutions consistent with product roadmap, release plan milestones and key performance indicators.• Maintained strong social media and brand presence across Twitter and Facebook - Updated and edited corporate blogs, utilizing Search Engine Optimization to include appropriate key terms.• Synthesized and analyzed financial data with consideration for the company's goals - Analyze and track employee performance.• Provided support and oversight in establishing remediation plans to resolve gaps in operational risk management practices at assigned business units and/or corporate functions.