Jasmine He Email & Phone Number

Hong Kong

Hong Kong Sar

Hong Kong Sar

中国 广东省 深圳

• Responsible for the planning and execution of South China tourism marketing projects and assisted in developing and implementing tourism marketing projects in Jiangxi, Guangxi, Shenzhen, and Hainan.• Collaborated with cross-functional teams such as designers, influencers, developers, and suppliers, to develop and execute tourism marketing campaigns across multiple channels, such as Douyin live, Douyin clips, WeChat official account, and events. Among the productions, two internet… Show more • Responsible for the planning and execution of South China tourism marketing projects and assisted in developing and implementing tourism marketing projects in Jiangxi, Guangxi, Shenzhen, and Hainan.• Collaborated with cross-functional teams such as designers, influencers, developers, and suppliers, to develop and execute tourism marketing campaigns across multiple channels, such as Douyin live, Douyin clips, WeChat official account, and events. Among the productions, two internet influencers’ Douyin videos went viral, which received more than 1 million likes and increased the project’s views on Douyin by 20%.• Monitored and analyzed digital marketing performance metrics in e-commercial indicators, such as Gross Merchandise Volume, Conversion Rate, ROI, Expected Cost Per mil, etc.• Pitched and produced Douyin recommended optimization through Ocean Engine, which contribute to the project with over 100 million views, boosted the sales of partner businesses by 15%, and enhanced the influence of the Douyin Local Life Service business line in South China tourism.• Assisted in building the webpage of the events on Douyin, allowing businesses and customers to better understand the events’ contents.• Managed the WeChat official account of Douyin local life service, generated more than 2 qualified texts that increased reads by 200%. Show less

学士, Journalism

Summer School