• Create marketing strategic plans to align with companies’ business goals• Provide advisement and consultation services on growth marketing campaigns• Execute marketing plans in the areas of digital, event, content, social media, and email• Serve as a trainer and teacher to start up companies with no marketing departments

• Strategize and develop all demand generating initiatives, including email, social media, nurture campaigns, content syndication, and event marketing• Responsible for the development, coordination and execution of all global events, including webinars, tradeshows, conferences, roundtables, and partner events• Assist the development of content and thought leadership materials, and oversee the promotion and distribution through related marketing channels• Provide insight and metrics on KPIs to leadership, Board, Investors

• Serve as member of senior leadership to determine strategy and growth path• Develop and execute marketing plans to increase brand awareness• Revamp digital assets to increase online traffic and improve SEO metrics • Create marketing collateral for sales presentations, partnerships, and events• Determine social media tactics and coordination to generate leads

• Won the company’s first Gartner ‘Cool Vendor’ award and the Ford Mobility Challenge New York in 2017, the results from revised marketing strategy, improved digital and social media campaigns• Created and executed company’s first marketing plans to build awareness and improve sales revenue through lead generation• Trained team and initiated sales and marketing programs to utilize SalesForce and Pardot• Developed web and social media campaigns to target key industry audiences• Key contact for all press and content creator for all press releases

• Led the development and implementation of global marketing plans to drive new business and nurture current clients, aligning with senior stakeholders and annual business goals• Created new branding, collateral and messaging for acquire businesses and new products• Ensured brand awareness of products via digital campaigns including email, social media, SEO and company and product websites• Ensured ROI on marketing initiatives are in sync with budget and revenue targets thru lead generation utilizing SalesForce, reporting on KPIs and sales pipeline• Directed sales and product teams thru the development and execution of marketing activities, including all field, event, digital and sales programs and collateral assets

• Designed the overall marketing strategy for multiple verticals, coordinated with sales teams to implement marketing campaigns and programs to target key accounts• Instituted standardized processes across multiple verticals for field marketing activities• Responsible for the creation and execution of integrated marketing strategies and field marketing activities within Telecom and Media & Information Services industries, including all tradeshows, webinars and hosted events• Developed and executed account-focused marketing activities on hot prospects and current pursuits• Lead off-shore counterparts to develop market intelligence, collateral and marketing assets

• Reviewed and finalize artwork and packaging in accordance with FDA regulations.• Developed forecasts and monitor inventory levels.• Crafted communications to field/ customers regarding new products, discontinuations, complaints, etc; worked with Communications on emails, media, press and advertising.

• Developed and executed North American online and offline marketing programs, including trade shows, user conferences, networking events, and webinars.• Generated new leads by constructing and implementing email and online campaigns, tracked and measured through SalesForce.• Coordinated third-party vendors and agencies on PR, social media outlets and all online presence.• Planned and managed the North American marketing budget.• Collaborated with global team members to develop global marketing strategies, and the creation and delivery of marketing assets.

• Spearhead all North American marketing programs, including User Conferences, trade shows, executive meetings and webinars.• Initiated sponsorship opportunities for partners to increase ROI on events and decrease spending.• Managed all lead generation processes, qualification, nurturing and databases on SalesForce.

• Managed all marketing and event activities for multiple financial service products globally.