Jasmine Hurley Email & Phone Number

Toronto, Canada Area

• Flight Attendant for WestJet's regional airline WestJet Encore• Provides safe and pleasant journeys to guests of the airline• Adheres to rules and regulations from various governing bodies• Completes public communications daily in both English and French

• Monitors and moderates multiple channels through Microsoft Teams by providing up to date, Ministry of Health approved information to Telephone Agents• Assists in performance audits and training sessions of Telephone Agents in both English and French using Amazon Connect• Ensures clarity and consistency in communication

• Managed a team of marketing specialists• Created, executed, and measured integrated brand programs, campaigns and tactics by working with all key stakeholders • Oversaw all marketing activities to ensure consistency with the brand positioning of each company within the brand portfolio: Black Tie Travel & Entertainment, Scotia Inspire and eLevate• Established guidelines for each brand and the process for brand approval on all internal and external communications• Accountable for the program management of all brand events, magazines, website design and internal and external communications• Created a catalog of brand assets including messaging, collateral, digital content, images, etc. that increase brand equity• Created and nurtured key marketing relationships for optimal performance• Established positive brand ROI through all brand interactions• Translated brand strategies into brand plans, positioning and go-to-market strategies• Analyzed how the brand is positioned in the market and determined brand growth opportunities• Tracked program progress at every step and proactively worked with internal and external customers to steer activities in the right direction

Toronto, Canada

• Effectively produced content for the company's website and social media channels• Adhered to and demonstrates a good understanding of copyright laws• Designed, researched, and created branded content to clients• Managed scheduling for the Founder and President

• Responsible for researching and formatting client itineraries• Ensured consistency throughout itineraries and company documents• Set and met performance targets• Effectively communicated with Travel Managers and other internal staff members

Toronto, On

• Oversaw a team of 20 employees from various departments to effectively set and meet performance targets• Maintained and adhered to quotas for various projects• Set and met performance targets• Effectively communicated with internal and external staff members• Ensured efficiency during the recruitment process• Key Holder• Responsible for hiring employees within the call centre

Toronto, On

• Inputs recruitment data efficiently and effectively• Ensures quality respondents for market research studies

Toronto, On

• Assisted in the recruitment on a multitude of market research studies• Kept track of quotas for both large and small groups• Conducted verbatim interviews across Canada and the United States in both English and French

Honour'S Diploma, Tourism Management - Travel Industry Services, Dean'S List

Activities and Societies: • Travel & Tourism Club Executive Member • Global Citizenship Certificate • Study Abroad - Strasbourg, France

Environmental Design

Activities and Societies: • Peer Note Taker • Studied for four years toward a Bachelor of Design • Minor in Furniture Design