Jasmine Jackson-Irwin Email & Phone Number

San Francisco , Ca, Us

Continuing in previous role in reduced part-time capacity to compensate for full-time graduate school coursework.

San Francisco , Ca, Us

Responsible for core operational activities and training development vis-a-vis new volunteer recruitment and onboarding, mentorship programs, and staff continuing education. Provided call monitoring for medium- and high-risk callers and additional support across Crisis, Drug, Relapse, and HIV hotlines/textlines as needed. Supported overall organizational efficiency through process improvement and community outreach.

San Francisco , Ca, Us

Provided crisis counseling and emotional support services for callers across local Crisis hotline, HIV hotline, Drug & Relapse hotline, and 988 National Lifeline. Supported callers over text through local Crisis and HIV text lines.

Lincoln, Nebraska, Us

The Enablement Squad is the leading online community for Enablement practitioners worldwide. I joined the Squad in its infancy and have participated as an active member, contributor, and learner.

After a RIF at Airbase, I took a break from active work to prioritize improving my health, recovering from burnout, and reconnecting with my community through mission-driven work.

San Francisco, California, Us

*Roll eliminated in December 2022 as part of RIF in response to industry and economic downturn.*I joined Airbase to launch the Revenue Enablement function in support of the global Sales Development, Sales, Solutions Consulting, Customer Success, and Customer Onboarding teams. Key strategic priorities across FY23 (CY2022) included building our outbound function to support upmarket expansion; refining and optimizing rep performance through 1:1 and group coaching; building a more cohesive and predictable process for product/launch enablement; and catalyzing cross-functional alignment across Revenue, Marketing, Product, and People Teams in support of stronger knowledge and information management.

San Francisco, California, Us

As the global Enablement leader at CircleCI, my team was responsible for all internal readiness efforts across our NAMER, EMEA, and JAPAC Sales Development, Sales, and Customer Success teams. As of mid-2021, we also provided additional commercial training and support to our Customer Engineering (Support, Solutions Engineers, Customer Engineers) and Business Development divisions. I launched the Enablement function at CircleCI in 2018 and grew the team to include Commercial Training, Program Management, and Technical Training. The Enablement group previously lived in Operations, and effective mid-2020 reported directly into the CRO. This alignment gave me and my team an exceptional awareness for operational excellence and business precision.Our most recent initiatives over the 2021 calendar year included, but were not limited to: • Revamping new hire onboarding to support 100%+ YOY hiring growth — 3 week classroom bootcamp across commercial and technical competency areas, including self-serve and instructor-led learning • Launching 30/60/90 Key Performance Activity coaching program — manager<>rep coaching framework to build new hire knowledge attainment and performance across core competencies within the 90 day ramp period • Building GTM launch readiness framework — ingratiating Enablement into launch efforts internally to ensure customer-facing teams are represented across the product development lifecycle• Represent customer-facing teams across internal special projects — serve as a SME for other departments and executives on internal communications, cross functional learning, program development, global learning & development, new hire experience, ramp performance, and more.

San Francisco, California, Us

I joined CircleCI to charter the enablement function for the Revenue organization, supporting internal readiness for pre- and post-sales teams (Sales Development, Sales, and Customer Success). In this role, I managed all operations and program design for Revenue onboarding, commercial and technical training, and rev-assisted content development. I regularly collaborated cross functionally with Product Marketing on go-to-market readiness, and with Customer Engineering on technical certification and coaching. I led evaluation and implementation of Showpad, the department’s first content engagement platform, and implemented Litmos for onboarding learning paths. Partnering closely with Revenue Leadership, I facilitated process rollouts, tools training, and information management. Prior to my annual review, I was promoted in recognition of 100% OKR and 100%+ MBO attainment. Key Stats:• Established department’s first formalized onboarding program, matriculating 24 employees with a new hire satisfaction rate of 88%• Grew median attainment by 4% and team participation by 13% across first three quarters• Grew customer-facing content shares by 20%+ QOQ• Managed curriculum and content development for Revenue Kickoffs in partnership with Revenue Leadership, growing participant satisfaction and engagement by 25%

Tempe, Arizona, Us

As 1/3 of a scrappy marketing team, I managed all operations related to our commercial business. I served as admin of our Marketo and Salesforce systems, and managed execution of all demand generation campaigns, including program creation, audience curation, and performance reporting. Working closely with marketing leadership, I managed all trade show preparation, execution, and strategic planning in support of our sales reps and customer engagement managers.On behalf of our sales team, I ran weekly forecast calls, managed sales contracts/opportunities, and administered all reporting related to sales activity. I partnered with our Customer Success and Product teams to deliver timely, impactful sales enablement materials, including customer facing playbooks, use cases, demo trainings, ROI analysis, and prospecting templates. These responsibilities extended to sales leadership and our CEO in the form of regular communication around strategic initiatives and process improvement.I also developed an end-to-end commercial operations strategy to support the entire sales cycle. Specifically I implemented system changes in Marketo/Salesforce to track the phases of engagement from lead to customer, including lead scoring, rep-generated activity, marketing touch attribution, and user acquisition. I worked regularly with Implementation to ensure accuracy in user details for customer profiling and customer communications.Key Stats:• Contributed to 40% total lead growth YOY, in addition to 10% marketing lead growth YOY • Effectively migrated Zephyr Health to Marketo’s Trusted IP Range after exhaustive review of email deliverability issues, leading to 5% increase in deliverability, 23% improvement in open rate, and 2% improvement in CTR • Reduced leads lacking Lead Source and Function to 5% and 2% of database, respectively• Eliminated 3,000+ purchased leads through engagement-based vetting campaigns• Updated 7,000+ leads lacking up-to-date profile details

San Mateo, Ca, Us

I was solely responsible for internal demand generation for our field sales team, managing both inbound response and execution of outbound call campaigns. Sitting at the intersection of sales and marketing, I assisted our marketing team with evaluation of value messaging, account nomination, and contact sourcing for email nurture campaigns. I reported directly to the Director of Marketing and worked regularly with our Sales/Sales Operations leadership team and Account Executives. As the first full-time staffer in this capacity, I helped leadership set operational standards for the Inside Sales function.Key Stats:• Generated $700,000 pipeline in first six months across two industry verticals and two products; $1,000,000 pipeline to date for FY17 across four industries and four products• Executed five sales campaigns and three marketing event campaigns in FY16; seven sales campaigns and three marketing event campaigns to date for FY17

Austin, Texas, Us

I assisted small and mid-sized businesses throughout the Mid-Atlantic, Chesapeake, and Ontario regions with the selection and discovery of new financial planning (ERP) systems. As part of Oracle's newly minted SWAT Team initiative, I focused on competitive market disruption to drive Oracle market share in cloud applications. This role relied primarily on traditional sales development/inside sales responsibilities; however, I also contributed market research collateral on competitor install-bases in partnership with HQ's Product Marketing teams.Key Stats:• Generated over $600,000 potential revenue across FY15 (average deal size approximately $20,000)• Coordinated, managed, and executed regular marketing initiatives via e-mail and mailer campaigns

Frankfurt Am Main, Hessen, De

In an effort to bridge the organizational focus on policy and business, I researched relevant German/American market trends and topics, and translated both internal reference materials and customer-facing publications (German-English). In addition, I assisted in the curation of online content available via the organization's website and social media.

Boston, Ma, Us

I provided initial review of the TEP program model in an effort to target key areas for growth and development. Based on conversations with the program's leadership and past participants, as well as analysis of program performance metrics, I produced a 30-page comprehensive curriculum and information guide for participants and prospective employers. In addition, I crafted a preliminary marketing package for TEP, as well as other Haley House services (Wholesale Production, Instructional Courses, and Counseling Services). By exploring past client relationships within Wholesale Production, I targeted businesses similar in mission and industry for new Wholesale business partnerships. I later established a database for internal reference to consolidate customer account details.

De

As a liaison between Parliamentary Advisers and Members of Parliament, I regularly drafted reference reports related to current German/American political and economic topics. In support of party Administrative Staff, Representatives, and Committees, I translated pertinent internal documents for external distribution, in addition to external reports for internal reference (German-English, English-German).

Master Of Science - Ms, Marriage And Family Therapy/Counseling

Bachelor Of Arts (B.A.), Political Science, Germanic Languages & Literatures (Honors)

Psychology

Psychology

Parkland Magnet High School