Digital Content Specialist
Greater Atlanta Area
•Content creator for multiple million+ dollar business units including Hubzu, Owners.com and Altisource•Writes marketing collateral and UX content for internal and external audiences•Creates content across multiple formats including, but not limited to: User flows, web copy, emails, direct mail, sponsored content, blogs, scripts, social posts (paid and organic), digital and print advertising, drip campaigns (lead nurturing), customer journeys, mobile content, SEO writing, training materials, program materials, internal and external newsletters, press releases, case studies (commercial real estate), SMS, presentations, infographics•Collaborates with UX/UI designers to create intuitive interfaces and enhance product usability •Manages the full creative project cycle from ideation to delivery, including assigning projects, implementing feedback and ensuring legal compliance •Leverages multimedia tools to create production-ready content for print and digital collateral •Aligns consumers with organizational priorities, increasing the adoption of new tools, technology and approaches •Revamped the agent training program by designing knowledge checks, weekly presentations and training modules that increased employee retention, educated agents and encouraged best practices•Assesses and refines content as needed to ensure clarity and accuracy •Measures content effectiveness through A/B testing, analytics, focus groups, surveys and user feedback