Jasmine(Xiaofei) Liu Email & Phone Number

Hangzhou, Zhejiang, China

I founded this agency to provide integrated marketing service in 2021.During this work,I ▶Built and led a high-performing team, increasing revenue per employee by 10% annually.▶Nurtured long-term client partnerships, achieving a 100% customer satisfaction rate for 3 consecutive years, drove a 15% increase in contract renewals and generated $400,000 in recurring revenue. ▶Partnered with 200 influencers and secured social media collaborations, reducing clients’ marketing campaign CPM by 30% compared to market average.

Hangzhou, Zhejiang, China

▶Launched 60 virtual celebrity images on Taobao, driving 300,000 daily interactions and boosting traffic to brand stores by 20%. Allowed fans to interact with VR idols, enhancing brand values through ambassador. ▶Led Tmall’s “Super Branding Day” campaign, increasing monthly brand participation from 5 to 20 andpositioning it as a key gateway for international brands entering the Chinese market. ▶Coordinated cross-departmental resources to provide marketing and traffic support to collaborating brands, achieving a 120% boost in sales and 50% brand-ranking improvement. ▶Initiated the ‘100 Stars’ Live Streaming campaign for Double 11, China’s largest online shopping event. Engaged over 100 celebrity-endorsed brands, generating 600 million views and driving $1.5 million in sales.

Hangzhou, Zhejiang, China

▶Managed and allocated an annual brand marketing budget $1.1M USD, negotiating vendor contracts to reduce service costs by 10%, enabling budget reallocation to high-impact initiatives.▶Spearheaded the launch of 12 products, from user research to promotion, and tailored marketing strategies that exceeded sales and promotion targets.▶Initiated brand's content-driven initiative, "Joyoung Food Expert", establishing brand as a leading authority in food-oriented home appliances across 28 social media platforms, attracting over 2.4 million followers.

Master Of Business Administration - Mba

Master Of Arts - Ma, Culture And Media

Master Of Arts - Ma, Advertising