Jasmine Matthews Email & Phone Number

Salford, Gb

Salford, England, United Kingdom

-Working with external teams to manage and enhance Fredhopper functionality-Fredhopper Roadmapping-Creating and implementing visual merchandising strategies across multiple territories-Creating effective ranking cocktail algorithms and rank rules which run alongside the manually curated visual merchandising-Developing and implementing recommendation strategies across all onsite touch points-Optimisation and maintenance of lister page facets / filters to enhance the customer journey-Daily and monthly search reporting analysis and leading search optimisation projects across territories-Site structure / journey planning-Lister reporting-Navigation planning and reporting-Curating bespoke campaign sku lists-Site content planning and activation-Campaign performance analysis

Manchester, United Kingdom

-Weekly reporting on bestsellers, web / app revenue and interaction in preparation for trade meetings.-Ownership of onsite search reporting and optimisation-Providing search trend insights to the wider business to inform buying, web content and ECRM-Working with buying & stock merchandising to launch new products and promotions onsite-Conducting regular site walks, flagging issues and ensuring category filters are up to date-Visual merchandising across all categories-Creating bespoke product collections for homepage, app and ECRM content based on trade insights and competitor research-Reporting on brand campaign onsite activity to help inform marketing analysis-Creating weekly content briefs for homepages and scheduling all app content-Monthly analysis of top navigation interaction to improve customer journey and reflect current shopping trends-Testing sorting rules and personalisation/recommendation strategies

I previously worked for a multichannel online fashion retailer in a role that combined both visual merchandising and merchandising responsibilities. Day to day, my tasks were focused around maximising sales across the business. This included: conducting storefront walkthroughs, creating and maintaining visual standards across multiple retail platforms(Shopify/Amazon/Ebay), writing product descriptions and listing new products and SEO optimising product descriptions, general maintenance of my assigned catalogue of products, analysing sales data and looking for any extra opportunities to boost conversion.Another core responsibility was for product photography. This involved holding weekly photoshoots and editing sessions as well as liaising with the buying team to obtain product samples or stock images from suppliers when necessary. Working alongside the marketing team, I often contributed towards the creation of content for social media posts, promotional materials and Mail Chimp newsletters as well as creating storefront graphics for Shopify. (Using Adobe Creative Suite)Unfortunately, due to company restructuring, I was made redundant from this role.

Working closely with product; both in the stockroom and on the shop floor, I confidently organise and execute all visual merchandising tasks in the store. My main responsibilities involve:-Analysing weekly sales and creating mix reports-Identifying under performing stock/best sellers-Liaising with management and the Area VM-Merchandising stock to reflect seasonal trends -Showcasing key lines/trends/pormotions-Leading a team to impliment and maintain visual standards-Ensuring the shop-floor remains aesthetically cohesive-Planning fixture layouts and stock positioning-Window and mannequin dressing-Installing vinyls and graphics-Responsible for POS and setting up promotions

Starting out as a full time christmas temp gave me the opportunity to experience many aspects of retail operations. Working in a smaller store meant that I was able to work on Womenswear, Children's and Menswear, gaining thorough knowledge of the stock and customer needs. I also worked on the Click and Collect counter during peak times.My main responsibilities involved; delivering customer service at the checkout, fitting rooms and online order kiosks along with recovering the shopfloor and maintaining visual standards. I was offered a permanent position after christmas and was able to take on more responsibility including processing weekly deliveries, replenishing and re-merchandising departments and launching promotions.

Bachelor’S Degree, Visual Communication, Illustration, 2:1

Top-up Year specialising in Illustration

Foundation Degree, Design For Graphic Communication, Merit