Jasmine Mcgee Email & Phone Number

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

Serving as the lead on content strategy and collaborating with internal stakeholders, external agencies, and partnerships to develop compelling, data-driven storytelling that supports a consistent customer journey with a customer-centric focus. Simply put: develop fresh and bold content to bring National 4-H initiatives to life across digital channels. Primary focus on building a consumer-centric content strategy custom-tailored to target audience segments and distribution. Create alignment between the marketing, partnerships, and fundraising teams to develop content to achieve the unique goals of various stakeholders while creating a win-win for the brand, sponsors, and consumers.

Baltimore, Md, Us

Responsible for developing and leading client plans and serving as the point of contact for strategic client direction. Supervises the development of PR & organic social media strategies that support the client’s business, demonstrating their key issues, goals, competitive situation, and industry trends. Manage the work of junior-level team members and provide guidance/direction. Develop creative briefs and work closely with the agency's creative team to ensure social assets are strategic, optimized for the platform, aligned with best practices, and impact for the target audiences.

Baltimore, Maryland, Us

Collaborate with global marketing team to make sure that each project gets the resources and attention it needs to be successful. Responsible for the strategic creation of different types of content for social media channels and communicating with other departments within the company to keep marketing campaigns and assets on track.Manage the development, creation, and execution of social media strategy and integrated marketing campaigns, aligned with the overall marketing strategy and calendar to drive brand awareness and sales. Maintain communication with ambassadors, brand partners and content generators. Create engaging and relevant brand content in different media formats (video, photo, copy, blog posts, press releases, etc.) that supports overall brand goals and objectives.Oversee distribution of sample products to ambassadors and other marketing clients and agencies.Attend events and global give back programs, taking photographic assets and generating other live content.

Hanover, Maryland, Us

Managing the daily social media operations for Live! Casino & Hotel. This includes content creation, video editing, design, scheduling, community management(Sprout Social), social media strategy, covering live events, working with celebrities and influencers, and coordinating with vendors and other departments within the casino.-Serve as thought leader on digital trends and emerging social media technologies-Partner and collaborate with internal cross-functional stakeholders across multiple divisions-Produce content for property restaurants such as photography for print (menus, postcards) and digital banners on property-Define best practices and opportunities and evangelize across other departments-Update Live! Casino & Hotel social channels with new gaming content, promotions, entertainment, and property call outs-Identify appropriate timelines for posting, engaging, and optimizing content specific to each social media-Facilitate community and reputation management for post-stay guest reviews and real-time social media engagement-Develop customer engagement strategies, including contests and giveaways to enhance brand-awareness-Manage high-profile partnerships, celebrities, and influencers to promote upcoming entertainment-Develop T&Cs (terms and conditions) for celebrities, influencer property visits, giveaways, and contests-Develop creative briefs and social media strategies to provide creative direction to designers-Work with outside agency (OH Partners) on paid social media recommendations, creative direction, and monthly budget-Work with video production vendors to produce content and share on brand channels, including YouTube ads-Developed a proposal (approved) for the implementation of Sprout Social, a community management tool that is used to monitor conversations, provide customer services and review analytics-Plan social media events and postings through management software like Sprout Social

Annapolis, Md, Us

Serve as the chief storyteller and content expert by collaborating with internal teams to develop, edit, and optimize content for social media. Manage daily content creation for the Department of Defense's brands: Military OneSource and Spouse Education and Career Opportunities (SECO). Ensure that digital content is accurate, consistent, and complete, and adheres to the digital publishing guide, and editorial, SEO, and brand standards. Provide direction to other content developers & stakeholders Develop creative briefs and decks for strategic campaigns and help define the overall look/feel.

Annapolis, Md, Us

Lead daily content creation for Military OneSource and Spouse Education and Career Opportunities (SECO) social channels. Develop the brand voice by setting appropriate content types, tone, topics and timing across channels. Collaborate with UX specialists, visual designers, creative directors, production managers and social strategists to produce engaging content. Develop creative briefs and decks for strategic campaigns and help define the overall look/feel.

With undergraduate studies in film at the Colorado Film School, a B.A in English Writing/Minor in Film TV from University of Colorado, and my current studies in the Masters of Publication Design Program University of Baltimore, I have a lot of experience in digital media & production. All this experience has led me to work on many freelance projects.CREATIVE SERVICESVideography & Post Production – (DSLR/Final Cut Pro)Graphic Design – Website Banners, Flyers, Postcards, Business Cards, etcWeb Content Writing – Articles, WordPress, etc

Seattle, Washington, Us

Creative for a global digital agency responsible for producing content onsite at Coca-Cola's social media team. Fast-paced and deadline driven role involving ideating concepts, producing content for client review, managing expectations, curating assets from global partners, and finalizing posts for Twitter, Facebook, and Instagram.

Creative role producing graphic and video assets for various social channels, as well a enhancing the brand's ability to attract attention and convey information. Designing social media content for popular shows, including Bizarre Foods, Booze Traveler, Expedition Unknown, Hotel Impossible, and other top shows. •Produced assets for #LiveTravelChannel UGC campaign, which lead to a 50% growth of followers on Instagram within 9 weeks•Designed engaging posts that helped brand reach 400K+ followers on Instagram•Designed #WeekendWanderlust graphics, top-performing post received 13K likes on Facebook •Monitored UGC campaign submissions using Curalate•Brainstormed new content ideas to create brand awareness and increase audience engagement •Presented design mock-ups for campaign assets•Collaborated with Marketing Manager and Marketing Coordinator on designing content for media buys•Logged show footage and identified video clips that would perform well on social•Created original graphic assets for multiple posts a day•Photo selection and photo editing using Adobe Photoshop•Developed best practice techniques (image specs per platform, etc) for all social channels•Developed and executed social skin redesigns

Columbia, Md, Us

Social media trendsetter with a key role in developing integrated website and social media strategies to engage, build and improve relationships with internal and external stakeholders. I'm responsible for the content management of a few different sites, including MedStar Washington Hospital Center's website. My role includes building pages, creating featured content, selecting photos, writing copy, and updating the website with requested changes for all the service lines within the hospital. In addition, my duties include: • Maintains collaborative working relationships with stakeholders and facilitates the refinement of their ideas to translate them into website application• Produces engaging written & visual content for the web using content management systems, Adobe Creative Suite, and HTML/CSS. • Tracks, reports, and evaluates usage of the website and social media and recommends improvements to increase effectiveness; researches and develops strategies for search engine optimizationhttp://www.medstarwashington.org

Media Consultant for Riise Up Dance Productions, a drop-in dance studio based in Annapolis.I'm responsible for:Graphic Design - Official logo, flyers, brochures, business cards, website, etcMarketing/PR - Social Media outreach, advertising, newslettersFilm/Media - Filming concept videos, photoshoots, promo videos, etc

Dance Music Content Writer for a European YouTube-channel/lifestyle brand. Weekly music reviews of the latest in dance music culture from around the globe.

Social media specialist responsible for managing Facebook campaigns, tasks, and project management• Monitored projects from inception to completion• Managed social accounts for executives• Monitored Google Adword accounts and analytics

Content management for Brooklyn-based web design & video design agency.

New York, Ny, Us

Freelancer and contributor for Associations Now. Writing Social Media Roundup stories.Pitching stories.Social media journalism. Twitter, twitter, and more twitter.Researching news and what's happening in the world of associations.

Demanding position with diverse responsibilities, including the content production and management of a popular music/entertainment website. • Crafted well-written feature articles and new stories on happenings within the music industry.• Promoted the site via Twitter and Official Facebook “Like” Page.Highlights:• Marketed the companies Music Promotion Services to several artists, resulting in the establishment of long-term business networks.• Re-designed elements of the WordPress theme to ensure utmost functionality

Simultaneously worked for two travel websites and wrote travel articles for a broad destination guide.Reported to a supervisor/owner of the magazine and successfully accomplished delegated tasks.• Researching and gathering information on cities and writing informative travel articles.• Seamlessly crafted articles that were editorial driven, yet highly informative for a broad audience.• Reported to a supervisor an ability to meet deadlines and communicate concerns.• Relied heavily on innate creativity to create star-studded articles.

Utilized copywriting and creative thinking skills to take dull bios and transform them into exciting articles featured in the quarterly print edition and online publication.• Reported to supervisor/owner of the magazine• Worked on tight deadlines• Adhered to Chicago Style guidelines.Highlights:• Front-page feature story in Fall 2012 issue – “The Best Restaurants.”

Worked on an exciting short-term project to promote awareness of a visitor center being built in an historic neighborhood of Denver. Utilized skills in effective communication and media outreach to bring businesses together and strategically place them on the map of the Five Points Business District brochure as pivotal local interest.• Cold-Calling businesses and providing them with information about the brochure and visitor center project.• Created an Excel-based document that highlighted local businesses and key information to include within the brochure.• Briefly worked as an impressive intern and was applauded by supervisor and directors for a high level of professionalism and energetic spirit.• Helped foster long-lasting relationships with local businesses.

Master Of Arts, Design And Visual Communications, General

Bachelor Of Arts (B.A.), English Writing