At Uncharted Coffee, I lead the creation of a unique online coffee roastery that blends culture, quality, and conscious consumption. With a focus on ethically sourced, single-origin beans, my mission is to deliver a one-of-a-kind experience for coffee enthusiasts seeking something extraordinary. Every roast is carefully curated to reflect diverse cultural influences, offering limited-edition flavors that connect people with the artistry of coffee-making.Things I’m Most Proud Of:Building a brand centered on ethical sourcing and cultural storytelling, creating a meaningful connection between coffee lovers and their brew.Curating limited-edition coffee collections that provide customers with exclusive, memorable experiences delivered straight to their homes.Fostering relationships with coffee producers, ensuring sustainable practices and highlighting the origins behind every bean.

At DoorDash, I lead transformative growth marketing initiatives, crafting data-driven strategies that fuel customer acquisition, retention, and overall brand growth. My work is centered on driving performance across omnichannel campaigns while collaborating with cross-functional teams to deliver measurable impact and unforgettable customer experiences.Things I’m Most Proud Of:Redefining performance tracking through an innovative testing framework for streaming video campaigns, turning a high-potential channel into a cornerstone of DoorDash’s growth strategy.Launching DoorDash’s first Spanish-speaking campaign, establishing a new audience segment that strengthened brand resonance and increased engagement across diverse markets.Spearheading optimizations that enhanced channel efficiency and improved conversion rates, driving sustained growth within key customer segments and delivering lasting value for the business.

At Click Therapeutics, I led strategic growth marketing initiatives that transformed user acquisition and reinforced the company’s leadership in digital therapeutics. My role focused on aligning marketing strategies with product goals, leveraging data-driven insights, and fostering meaningful engagement with users.Things I’m Most Proud Of:Spearheading a transformative rebranding of Click Therapeutics’ product portfolio, creating a unified identity that strengthened market positioning and resonated deeply with users.Driving multi-channel campaigns that elevated user engagement and retention, positioning Click Therapeutics as a trusted leader in a highly competitive industry.Partnering with analytics and product teams to implement advanced CRM functionalities, streamlining workflows and enhancing customer touchpoints, resulting in more efficient sales and marketing processes.

At AbbVie, I led key product marketing initiatives to optimize healthcare provider engagement, streamline marketing operations, and enhance CRM processes. My role centered on aligning sales and marketing strategies to strengthen brand consistency and operational efficiency within the healthcare sector.Things I’m Most Proud Of:Driving the implementation of Campaign 360, an innovative CRM automation system that streamlined marketing workflows and improved engagement across multiple channels.Developing data-driven strategies to enhance healthcare provider loyalty and strengthen long-term relationships with key stakeholders.Optimizing campaign resources to maximize reach and deliver stronger ROI while maintaining brand integrity across all touchpoints.

At Eli Lilly, I led digital marketing initiatives aimed at increasing brand visibility and fostering meaningful engagement with healthcare providers. My work involved optimizing CRM processes, refining targeting strategies, and driving alignment between marketing and sales teams.Things I’m Most Proud Of:Spearheading innovative digital campaigns that expanded brand reach and deepened engagement with healthcare providers, solidifying Eli Lilly’s market presence.Enhancing CRM segmentation to deliver personalized messaging, improving the relevance of outreach and fostering stronger provider relationships.Driving operational efficiencies in marketing spend, allowing for reinvestment in impactful initiatives that supported broader organizational goals.

At Amazon, I drove customer acquisition strategies for Amazon Prime Now, managing multimillion-dollar campaigns across digital, out-of-home, and partner channels. My work focused on increasing subscription growth, improving customer retention, and identifying opportunities to optimize marketing spend.Things I’m Most Proud Of:Launching cross-platform promotional campaigns that significantly boosted new customer subscriptions and reinforced Amazon Prime Now’s value proposition.Managing large-scale media budgets, optimizing spend across digital and traditional channels to deliver maximum ROI while maintaining brand alignment.Identifying and addressing gaps in the sales funnel, implementing strategies that improved lead quality and reduced churn across key customer segments.

At Applebee’s, I revitalized the brand by driving high-impact digital marketing campaigns and shifting the focus from national to regional and local strategies. Acting as a strategic advisor to leadership, I oversaw consumer-facing marketing initiatives, managed a multimillion-dollar annual budget, and introduced new approaches to enhance customer engagement and brand loyalty.Things I’m Most Proud Of:Leading the creative development for new locations, boosting customer acquisition and improving the overall experience through tailored, market-specific strategies.Establishing the market research function, refining customer segmentation, and driving improved campaign performance across the franchise network.Rolling out successful campaigns that significantly increased annual revenue, improved retention rates, and delivered a higher marketing ROI for the franchise.