Jasmine Nijjar was previously a Marketing Manager in Melbourne, Australia for Crown Melbourne. At Crown, Jasmine lead a team strategizing and executing all direct communications including email, direct mail, the Crown app, and SMS. Jasmine worked with cross functional teams across gambling, dining, hotels, retail and nightclubs. Jasmine was the retail marketing specialist for Indochino where she focused on the business’ growth strategy of showroom expansions across North America. Jasmine also developed and executed the company’s influencer marketing strategy for both Canada and the United States. She developed paid media partnerships with the NBA, NFL, NHL, and MLB leagues and various teams within those leagues.As the previous Marketing Manager for Wellgroomed Designs inc, Jasmine planned and implemented a social media strategy that garnered international coverage with the success of a viral campaign "Once Upon A Bride" (See publications below). Jasmine completed her BCIT education with an internship at Barlow Media, a leading media planning agency in Vancouver, where she grew to be one of the senior media planner/buyers on the team. Jasmine worked on a wide variety of clients including Value Village, United Way of the Lower Mainland, City of Vancouver, and Landmark Premier Properties.