Round21 is The Creative Side of Sports™ expanding the cultural impact of teams, leagues and players beyond the game. Check us out at round21.com and give us a follow @weareround21

Drove the mission and position of Peloton in a growing global marketplace. Responsible for building brand equity and acquisition for Peloton products and experiences, as well as, the most powerful Member engagement moments. Part of the executive team that prepared Peloton for a successful IPO.Led a broad team of exceptional marketers and agency partners responsible for creating and developing consumer relevance of Peloton across digital and social media (brand & performance marketing), retail, experiential, CRM, social impact, instructor positioning & engagement, and through select strategic partnerships.

Head of Marketing for Under Armour's largest and fastest growing businesses: + Global Running + Global Men's Training+ Connected Fitness + Sleep & Recovery + Men's Underwear

Led the integrated global brand marketing team for Hasbro's portfolio of Family Games, including MONOPOLY, Scrabble, Trivial Pursuit, Jenga, and more. Ownership of consumer journey, creative / story, digital & social strategy & execution, licensing & brand partnerships, consumer research, and cause-marketing initiatives.+ Global marketing leader (TV, digital, licensing) for $350MM Family Games category+ Responsible for global marketing & product concepts for #1 game in world, MONOPOLY + Led partnership with Zynga to bring Words With Friends, FarmVille & CityVille to retail + Collaboration with EA to bring MONOPOLY & Trivial Pursuit to digital gaming+ Leveraged pop culture moments to drive engagement, e.g. campaign during NBA lockout

Drove insight-led reinvention strategy of the Reebok brand, in partnership with VP of Brand Strategy (who reported to CEO). Built seasonal strategies, based on a global fitness POV, that re-established Reebok as fitness and industry leader. + Helped lead strategic initiative to build the women's business+ Global fitness instructor recruitment & activation support + Voice of the female athlete / fitness enthusiast to internal stakeholders

Marketing Director / GM of a sports performance start-up (elite to amateur athletes)+ Business & Brand management and service standards across all franchises+ Responsible for partnership outreach with local & national teams+ Coached athletes of all levels and multiple sports

+ Head college strength & conditioning coach, Trinity College [2002-2004]+ Head basketball, softball, volleyball coach, Lakehill Prep School [2000-2002]+ Performance Coach for elite & pro athletes, Cris Carter's FAST program [1999]

Pro basketball player, Spanish Div I league. Sponsorship deal with apparel brand, Mitre.