Jasmine Geider Email & Phone Number

PR Contractor at Sleep Number

Brea, Ca

• Responsible for the public relations strategy in North and South America• Managed all the planning for regional press releases, press events, speaking and award opportunities, product evaluations, media interviews, and press kit distribution• Developed a byline and thought leadership campaign showcasing the company's expertise in the industry• Consulted closely with multiple PR agencies to understand and create regionalized PR plans• Oversaw the budget for contracted PR agencies and all PR activities• Collaborated with vertical marketing departments to promote earned and paid media coverage and awards won• Worked with global marketing teams in Taiwan and Europe, developing a common voice to ensure brand integrity• Worked with the web team to develop an online newsroom, including the company's first digital press kit library• Traveled to trade shows and press events to manage event set-up and represent ViewSonic • Established and maintained key media relationships• Coordinated partner press events and press releases with companies such as Nvidia, Citrix, and Adobe• Drafted press releases regarding product launches and special events• Managed corporate Twitter, Instagram, Facebook, and LinkedIn accounts emphasizing education, entertainment, and information. Managed customer support and media inquiries that came in through social media• Represented ViewSonic at Chamber of Commerce events• Worked on special communications projects, including influencer marketing and gamification of product launches to enhance consumer awareness

Greater San Diego Area

• Pitched media regarding a variety of special events• Wrote press releases regarding product launches and special events• Established and maintained key media relationships• Created and managed media databases using Cision• Generated monthly activity and clip reports for multiple clientsAccounts: Love Ride Powered by GEICO Motorcycle, Pedal the Cause San Diego, Blue Star Families, Long Beach Comic Con, Petco's 5K9, Lifetime's Fitness Esprit De She, and Long Beach Comic & Horror Con

Newport Beach, Ca

• Established and maintained relationships with key media• Wrote press releases regarding product launches and special events• Pitched media regarding a variety of consumer products, product launches, and special events • Generated monthly activity and clip reports for multiple clients• Created and managed media databases using VocusAccounts: Targus, Western Digital, Private WiFi, Tony Hawk Foundation, and MyIDkey