Jasmine Tay Email & Phone Number

Singapore

Singapore

2022-2024: Regional Brand Lead for Sui Gin & Suntory Whisky Kakubin, House of Suntory (HOS)2021 Portfolio: Ready to Drink (RTD): -196 Strong Zero, HoroyoiPart of the SEA marketing team as a cross functional business team member/ brand specialist to lead and support new brand initiatives. Responsible for the creation and deployment of assets, brand guidelines, channel specific visibility, go-to-market promotional strategies and marketing campaigns to enhance brand experience and deliver against key value and volume/sales/profit growth objectives.Lead and drive brand activations and growth ambitions for full RTD portfolio in Southeast Asia, and overseeing premium flagship brands such as Sui Gin and Kakubin in the HOS portfolio.Notable achievements include spearheading SUI Gin Launch in 2022, driving refreshment strategy for Suntory Kakubin Whisky for the SEA region.Spearheaded the development of BTL/ATL plans including brand websites, marketing toolkits with relevant stakeholders. Maintain & grow online/social/e-comm presence & SOV per brand requirement, while delivery high quality activations from planning to digital execution.Managing P&L, brand budgets, BI & Stakeholder/Agency management, leveraging primary and secondary market data analysis to track sales perfromance and inform strategic decisions.

Singapore

Lead in strategic sourcing, acquisition, negotiation, use, and ongoing management of a variety of Marketing service providers and agencies, including but not limited to advertising, media, creative, strategic, PR, and digital agencies and POS materials; driving business growth and performance metrics, compliance, and best practices in the EA & SEA market.

Singapore

Part of the Growth team as part of APAC Solutions, extended scope remit focused on key regional organic client growth, business strategy and intelligence.Supported global, APAC-wide and large local pitches (industries include: beauty, travel, consumer goods) including developing strategic planning processes for network agencies, intelligence and data analytics to meet business objectives.Managed partnerships with media technology players as well as collaborated cross-functionally with internal stakeholders effectively.

Singapore

Supported the daily business of the regional communications, marketing, business intelligence teams on business reporting and analytics. Worked closely with regional teams across 14 local markets as a connected regional hub.Strategizing communications and my team led the successful roll out of Salesforce CRM instance across APAC. 2018 has seen a total of 60% users trained across 14 markets in APAC out of about 800 users globally.Idealized with regional teams on DAN's narrative and design work for marketing collaterals, go-to-market strategies and support on new business pitches and executed internally owned and external events. Oversaw online and offline campaigns and events to target high value leads for the business.

Singapore

Luxury portfolio: Sofitel, Pullman, MGallery hotels Responsible for the development and implementation of effective marketing brand strategies to drive profitable revenue, brand awareness, and market share growth in global and APAC regions. Maintain accurate and up-to-date documentation in relation to Consumer Insights, Competitor Bench marking, Target Profiling, industry, Creative, Marketing and Advertising trendsManagement of brand identity guidelines and brand collateral platform of all global luxury and upscale brands. (Portfolios include: Sofitel, Pullman Hotels and Resorts, and MGallery Hotels) Effective in communication to internal and external stakeholders, including regional marketing teams and agencies; in facilitating all creative content including both offline/online campaigns, product and services to drive business initiativesResponsible for managing agency relationships and working with internal teams (ie. e-commerce, social, advertising, cx) planning and traffic control of projects, production and delivery of creative assets to the field via internal communication platforms

Luxasia Group is the leading omnichannel partner for luxury beauty and lifestyle brands, giving brands a one-stop access to Asia Pacific’s largest retail and e-commerce network in beauty and luxury.(Contract) Portfolio: Anna Sui Fragrances , Albion• Social Media Marketing- Involved in curating creative content copywriting for social media platforms - Managed active Facebook and Instagram pages and advertising activities - Plan and implement creative integrated marketing campaigns - Develop and execute ATL and BTL marketing and PR activities• Visual Merchandising - Active in ensuring product/brand launches are efficiently executed, and monitored progress(Portfolios include: Anna Sui Fragrances, Albion, Dunhill, Shanghai Tang)- Ensure sufficient selling stocks, POSM materials for promotions and launches• PR Events- Assisted principal brands in the execution of PR events - Liaised with media parties and trade partners• Sponsorships and Collaborations- Managed collaborations with bloggers and businesses for marketing initiatives and product launches• Sales Reports and other admin duties- Monthly sales reporting, inventory management and tracking- Administrative duties including tracking of PR and media cuttings, creating purchase orders and processing invoices