Jasmine Washington Email and Phone Number

-Research, conceptualize, and execute high-level creative media promoting the Southland Conference and its membership across all external and social media platforms-Serve as a contact in the communications office for volleyball, women's basketball, beach volleyball and track & field/XC-Collect and implement content at various events to use as resources for creative content strategies;-Serve as the primary social media manager for the Conference including updated analytics and figures and social media planning and management;-Create and utilize motion graphics to be used for social platforms, ESPN networks, and in-arena video boards during conference championships;-Lead role in producing compelling content during Southland Conference Media Days and Conference championship events;-Responsible for hiring and directing creative volunteers and independent contractors to ideate and develop a content plan-In-depth knowledge of NCAA Division I communications responsibilities such as writing press release, managing back end of website website, producing weekly reports, maintaining statistics, and providing in-depth knowledge and strategy to assigned sports;-Serving as a leader for NIL-related matters in conjunction with our member institutions as well as the Conference’s partnership with INFLCR and beyond;-Coordinating with INFLCR on product updates in the NIL marketplace feature to present to the membership;-Meet and coordinate in person with membership NIL contacts as well as INFLCR to strategize effective projects;-Provide NIL digital, social media and brand-building education to student-athletes, coaching staffs, institution leaders, and Conference staff;-Conduct monthly virtual meetings with creative personnel throughout the membership;

-Leads the social strategy, copywriting & graphic design for 12 athletic programs and the main department account-Increased overall followers for all accounts (X/Twitter, IG, Facebook) by 55.6%-Created TikTok account for the athletic department that grew to 16,500 followers and 1.1M likes in three months-Collaborates with New Orleans Athletics external department including ticketing, marketing, communications and development to create social media copy, graphics and brand consistency-Ensures 11 sponsors’ social media initiatives are planned and executed throughout the year-Maintains quarterly social media analytical reports to present to external staff with recommendations-Attends athletics events to capture content, including taking and editing photos/video to promote sports teams -Collaborates with New Orleans Athletics external department to create graphics and ensure brand consistency-Designs marketing materials including sports posters, email graphics and digital content -Creates graphic templates for communications and Privateer Sports Marketing department-Implements and leads graphic request process for department -Manages and schedules four student workers and four freelancers-Oversees communication and delivery of marketing, creative, digital and broadcast assets across all social platforms

-Creates, edits and publishes content to SoCon social media channels and SoConSports.com -Works with media relations and video departments to build brand cohesion and consistency across the SoCon's digital platforms-Manages all three of the SoCon's social media accounts-Leads the SoCon Racial Equity and Justice Task Force marketing subcommittee as the chairperson -Designs and conceptualizes print-ready signage for all of the conference championships-Coordinates content for digital media room at football and basketball media days-Develops and executes the conference's social media strategy for championship events, media days, and other events such as preseason/post-season awards and annual social media campaigns-Travels to and assists with management of SoCon Championships and Media Days events and other events as appropriate and assigned

-Serves as the media relations contact for men’s soccer, cross country, rifle, wrestling, women’s lacrosse, women’s golf and baseball-Complies, drafts and distributes press releases, awards and media materials -Develops championship programs for seven assigned sports using InDesign-Produced baseball media guide in InDesign for distribution to conference SIDs, media-Uploads and maintains conference stats using NCAA conference manager and StatCrew-Helps manage all three of the SoCon's social media accounts and creates graphics on PhotoShop-Assists with social media strategy by creating, planning and implementing content -Conducts preseason polls, all-conference teams and student-athlete of the week voting process-Submits nominations to the NCAA for athletic awards and honors-Helped contribute to an increase of 2,000 instagram followers for the @SouthernConference account-Maintains schedules and posts stories for conference website using SideArmSports-Conceptualized and developed brand identity for the SoCon Racial Equity and Justice Task Force-Designed videoboard graphics for the 2021 Wrestling Championship-Leads the SoCon Racial Equity and Justice Task Force marketing subcommittee chair with five members

-Serves as the sports information director for Maryland track and field/cross country-Writes weekly "Terps in the NFL" releases for the website-Records and transcribes press conferences and interviews for each of Maryland Football's home games/media availabilities-Responsible for men's basketball weekly flip cards using Adobe InDesign-Assists with media credential/parking pass preparation and distribution during game day will call-Works in press box for Football, Men's and Women's Lacrosse and Basketball-Manages media room by stocking cooler, setting up food and stats for game day-Created first-ever media guide for Maryland Track and Field team-Responds/books media interviews for Maryland Track and Field -Pulls and compiles lists of daily news content of Maryland's sports teams-Writes and edits game recaps and features weekly for website-Nominates track and field/cross country athletes for weekly awards-Updates sports stats and record books for track team, and other sports as requested-Performs office tasks as needed by the department

-Wrote media advisories that resulted in 10 journalists covering stories/events-Compiled weekly/campaign-based news clip packets for clients-Pitched 20 phone calls to local/national news stations and freelance journalists with a 40 percent confirmation rate-Answered phone and assisted clients with their needs-Produced and edited press releases for clients

-Received 2019 Student Organization of the Year Award for the outstanding commitment and dedication to the campus community-Received the 2018-2019 Barack Obama Presidential Award for the outstanding commitment and dedication as a student organization president-Oversaw and delegated tasks to a nine-person executive board-Budgeted fundraising and raised $1,000 for annual high school scholarship-Organized and executed a 120 person event with activists, political leaders and campus community members

-Created, researched and implemented #STARTwiththeFacts Twitter campaign that contributed to a 23 percent increase in social media engagement-Developed media lists for terrorism and counterterrorism trade magazines, print and broadcast outlets to distribute related research findings using Cision-Transcribed episode specific quotes from Terrorism360 podcast for Twitter, Facebook and LinkedIn-Filmed, crafted and edited videos using Adobe Premiere and After Effects-Maintained monthly analytics of social media metrics and developed tactics to increase social media engagement-Wrote three feature stories published on START’s website and newsletter-Prepared an Instagram plan for the creation of START's first Instagram page

-Creates social media content for direct distribution and Twitter posts at Memorial Chapel-Manages sound system, room setup and customer needs during events held at the chapel-Uses organization skills to effectively plan and schedule events-Coordinates and manages logistics for events by answering phones and booking events

-Created bi-weekly newsletters to be sent out via email listserv to chapter members-Developed media-kits for the promotion of events that included flyers, captions and a promotion schedule-Planned the 5th Annual Image Awards that had 130 people in attendance

-Planned and executed programs to engage students at the University of Maryland-Collaborated with other on-campus organizations to achieve outreach co-sponsorships-Updated office website at least once a week-Used presentation and public speaking skills to deliver effective presentations-Designed and sent out flyers for specified events-Measured and evaluated programs before and after they take place-Implemented RPIE public relations model to better understand targeted publics

-Skillfully addressed and resolved customers needs in an orderly fashion-Followed sanitary guidelines by wearing appropriate clothing, washing dishes, and wiping tables-Worked in a high demanding environment during holidays -Communicated efficiently with managers-Directed and assisted customers to seats by strategically planning where to seat them-Delivered food and successfully carried out customer service skills in in average 45 minutes-Used effective customer service skills by answering telephone calls and answering customer questions

-Taught valuable life lessons to an average of 20 children in a class room-Followed sanitary and safety guidelines by cleaning tables, washing children's hands, and monitoring the actions of the children -Assisted in preparing meals and regulated sleeping period-Supported children's emotional and social development, encouraging understanding of others and positive self-concepts-Kept records on 20 individual children, including daily observations and information about activities, meals served, and medications administered

-Provided the customers with quality service-Conducted final check of food items prior to serving customers to ensure quality maintenance-Held responsibility of handling/serving all food items as per the policies of the stadium (serving beer)-Worked in coordination with other departments to ensure that customers get quality service and satisfaction-Maintained serving standards and followed all regulations while performing duties-Worked in a high paced environment with more than 2,000 people in attendance-Handled a high volume of cash within 3 hours