Brand development, integrated marketing campaigns, marketing partnerships, digital marketing, content strategy, corporate communications, crisis management, media management, community engagement & public relations counsel to corporate organisations, creative agencies and lifestyle brands | Strategic communications for digital transformation, change management, organisational behaviour and people engagement projects Clients include Choo Yilin Luxury Jeweller, Far East Organisation… Show more Brand development, integrated marketing campaigns, marketing partnerships, digital marketing, content strategy, corporate communications, crisis management, media management, community engagement & public relations counsel to corporate organisations, creative agencies and lifestyle brands | Strategic communications for digital transformation, change management, organisational behaviour and people engagement projects Clients include Choo Yilin Luxury Jeweller, Far East Organisation, Frasers Property, Inter Rice Asia, National University Hospital, Sana Art Gallery, The Local People, PowerVision etc. Show less

Copywriting, copyediting & proofreading: corporate communications, marketing collaterals and brand advertorials in digital transformation, wealth management, banking, healthcare, hospitality & real estate Content writing: luxury, fashion, lifestyle, dining, travel, wellness features and personality profiles for print and digital magazines, and custom publicationsAuthoring & editing: education publications & digital content packages in Cambridge Primary Math, Art and Science for… Show more Copywriting, copyediting & proofreading: corporate communications, marketing collaterals and brand advertorials in digital transformation, wealth management, banking, healthcare, hospitality & real estate Content writing: luxury, fashion, lifestyle, dining, travel, wellness features and personality profiles for print and digital magazines, and custom publicationsAuthoring & editing: education publications & digital content packages in Cambridge Primary Math, Art and Science for publishers Marshall Cavendish, Pearson Longman, Alston, Scholastic etc. Show less

Collaborative counsel on brand communications, marketing strategy, strategic partnerships, creative and brand launches, PR & media relations, industry partnerships, content development, copywriting, editing & proofreading.

Brand and communications counsel for campaigns on people value proposition, people experience and employer branding; and deals closure in conjunction with brand and human capital initiatives.Community madame driving internal communications guidelines and revamping people engagement strategy, overseeing line unit communications leads, building a new communications community, and integrating training, culture and content programming

Strategic marketing and communications strategy for change and adoption under the global network's business operating solutions, digital transformation and innovation - launching Salesforce, G Suite and Microsoft 365 - to drive business productivity, network connectivity and cross-collaboration.Stakeholder management and communications counsel for firmwide corporate services - technology, legal, cyber security, finance, and human capital - line units to align new ways of working… Show more Strategic marketing and communications strategy for change and adoption under the global network's business operating solutions, digital transformation and innovation - launching Salesforce, G Suite and Microsoft 365 - to drive business productivity, network connectivity and cross-collaboration.Stakeholder management and communications counsel for firmwide corporate services - technology, legal, cyber security, finance, and human capital - line units to align new ways of working, cross-collaboration and new brand communications guidelines.Communications counsel on leadership, service excellence, automation, people strategy and community engagement initiatives - to launch a rebranded Firmwide Corporate Services unit and new internal communications guidelines. Show less

Academic team member in the School of Design, Faculty of Fashion Media and Industries (FMI), overseeing pre-requisite lectures in Brand Audit Studio, Fashion Marketing, and Public Relations & Advertising

Corporate communications and media relations lead in Asia Pacific securing C-Suite profile interviews and podcasts in The Peak, Business Times, The Edge, Channel News Asia, Design+Architecture, IndesignLive, MONEY FM 89.3; industry features in Marketing Interactive, Mumbrella, Campaign Asia, The Drum etc.Marketing and business development with open studio programming, spokesperson management, speaking engagements, experiential visits and industry partnerships with EDB, DesignSingapore… Show more Corporate communications and media relations lead in Asia Pacific securing C-Suite profile interviews and podcasts in The Peak, Business Times, The Edge, Channel News Asia, Design+Architecture, IndesignLive, MONEY FM 89.3; industry features in Marketing Interactive, Mumbrella, Campaign Asia, The Drum etc.Marketing and business development with open studio programming, spokesperson management, speaking engagements, experiential visits and industry partnerships with EDB, DesignSingapore Council, TaFF, Hong Kong Design Centre for key events such as Singapore Design Week, Business of Design Week etc. Brand custodian and content development through strategic collaborations with key clients i.e. Shimano, Singtel, Globe etc. for business case studies, photography and awards submissions. Show less

Brand marketing, strategic partnerships, community engagement, event programming, content development, media relations and communications for multi-concept dining & lifestyle pop-up: Swallow @ The Saw Emporium, a former saw mill at the heritage enclave and fast-gentrifying Macallum neighbourhood in Georgetown. Swallow featured a cluster of award-winning restauranteurs and bars in the region such as Teppei Syokudo, TAPS Beer Bar, Omakase + Appreciate, Wolf Burgers, Yin's Sourdough Pizza;… Show more Brand marketing, strategic partnerships, community engagement, event programming, content development, media relations and communications for multi-concept dining & lifestyle pop-up: Swallow @ The Saw Emporium, a former saw mill at the heritage enclave and fast-gentrifying Macallum neighbourhood in Georgetown. Swallow featured a cluster of award-winning restauranteurs and bars in the region such as Teppei Syokudo, TAPS Beer Bar, Omakase + Appreciate, Wolf Burgers, Yin's Sourdough Pizza; and incubator kitchens Norm Cafe/ Noct Bar, Penang Boat Noodles, Whameats, Qwenchers, Embers, Soi55, Three Food Truck etc. in an open lifestyle showroom experience curated with Kian Furniture.The experimental pop-up was an injection of fun, energy, vibrancy and great tastes in a comfortable but unexpected environment with thoughtful lifestyle programming to encourage interactions and discovery of the full culinary experience with locals and visitors returning for new and exciting updates in the upcoming dining destination in Penang. The community-oriented foodie event was created as an insider scoop of the hip and happening, and a collaborative space for industry professionals with key event collaborations such as the Georgetown Festival, Penang International Food Festival and DCode Journey of Discovery. Show less

Marketing Head for Asia Pacific overseeing over 60 properties across three brands featuring corporate business hotels, boutique villas and resorts, and essential services hotels in China, Indonesia, Malaysia, Singapore, Taiwan and Thailand.Reporting to the owner, the management role integrates corporate office and business development initiatives with property general managers and regional hotel directors on sales and strategic partnerships, operations and hotel management, distribution… Show more Marketing Head for Asia Pacific overseeing over 60 properties across three brands featuring corporate business hotels, boutique villas and resorts, and essential services hotels in China, Indonesia, Malaysia, Singapore, Taiwan and Thailand.Reporting to the owner, the management role integrates corporate office and business development initiatives with property general managers and regional hotel directors on sales and strategic partnerships, operations and hotel management, distribution and reservations, F&B and lifestyle.Corporate brand, marketing and communications achievements include:- Restructured marketing team for resource optimisation and quality control- Spearheaded regional training programme and launched inaugural FURAMAfirst customer loyalty programme- Led UI and UX across brand platforms and launched social media management guidelines - Rebranded Furama Corporate Brand and revitalised properties in Bali, Bangkok and Hua Hin- Drove booking behaviour from online travel agents towards proprietary brand website Show less

PR support & strategic counsel lead for South Asia, Middle East, Africa & Americas: Developed message house, managed integrated marketing campaigns, social media calendars, appointment of PR Agencies and Market Representatives, focus group studies for market research and insightsIntegrated Marketing Campaign (IMC) Management for South Asia across Mumbai, Delhi and Chennai; IMC Communications support across Southeast AsiaLine Unit Support & Crisis Communications Management:… Show more PR support & strategic counsel lead for South Asia, Middle East, Africa & Americas: Developed message house, managed integrated marketing campaigns, social media calendars, appointment of PR Agencies and Market Representatives, focus group studies for market research and insightsIntegrated Marketing Campaign (IMC) Management for South Asia across Mumbai, Delhi and Chennai; IMC Communications support across Southeast AsiaLine Unit Support & Crisis Communications Management: _Brand & Marketing - Provided PR support & strategic counsel for brand touchpoints including destination website yoursingapore.com, social media channels Facebook, Twitter, Youtube; media monitoring; crisis communications; C Suite interviews and spokesperson management_Education - Launched EduTrust Certification Scheme in China, Indonesia & Vietnam, in collaboration with the Council of Private Education (CPE) and Ministry of Education (MOE)_Healthcare - Represented STB in the Whole of Government approach, in collaboration with industry partners and multiple agencies Corporate Communications: Organised annual Tourism Industry Conference for 1000 pax at newly-opened MAX Atria, published monthly industry e-newsletter P@ssport featuring tourism news and trend stories, led global and local media monitoring across regional officesMedia Management: Led journalist visit programmes to showcase Destination Singapore in conjunction with key events i.e. World Gourmet Summit, Great Singapore Sale, Asia Fashion Exchange, F1 GPSS, Art Stage, ITB Asia etc. Show less

Organised integrated client campaigns and hosted events for key luxury fashion and jewellery advertisers including Jimmy Choo, Club21, Fendi, Louis Vuitton, Max&Co, Furla, Burgundy, Mauboussin, Boucheron, Dior, Gucci etc.Launched marketing campaigns, securing strategic partnerships and establishing brand association with global forerunners i.e. Audi Fashion Festival, World Gourmet Summit, Singapore JewelFest, Affordable Art Fair, ArtStage, wotif.com Launched new target segment… Show more Organised integrated client campaigns and hosted events for key luxury fashion and jewellery advertisers including Jimmy Choo, Club21, Fendi, Louis Vuitton, Max&Co, Furla, Burgundy, Mauboussin, Boucheron, Dior, Gucci etc.Launched marketing campaigns, securing strategic partnerships and establishing brand association with global forerunners i.e. Audi Fashion Festival, World Gourmet Summit, Singapore JewelFest, Affordable Art Fair, ArtStage, wotif.com Launched new target segment BAZAAR Junior, increased fan acquisition ten fold, tripled BAZAAR Women membership databaseProduced inaugural exhibition projects with key luxury clients, fashion retailers and mall partners such as The BAZAAR and ION Orchard Photography Competition for budding local fashion and photography talents; The BAZAAR Photography Exhibition featuring iconic fashion spreads; The BAZAAR Exhibition at The Affordable Art Fair - showcasing Art & Design in Fashion; The BAZAAR Lounge, an invite-only luxury pop up café, The BAZAAR Fashion Exhibition showcasing key luxury brands and iconic fashion statementsEstablished brand social media presence, curated editorial calendar, produced social content and e-zines with strategic brand campaigns, managed communities Show less

Launched internationally-acclaimed Primary Math package My Pals Are Here Led Jakarta book launch, trained distributors and educators for the Ministry of Education (MOE) syllabus update Led Special Projects in partnership with MOE and launched co-published R3ICH Civics and Moral Education Secondary Package in print and interactive digital content; managed digital, animation, artistes and creative agencies; produced, curated content, acted, shot photography/videography and… Show more Launched internationally-acclaimed Primary Math package My Pals Are Here Led Jakarta book launch, trained distributors and educators for the Ministry of Education (MOE) syllabus update Led Special Projects in partnership with MOE and launched co-published R3ICH Civics and Moral Education Secondary Package in print and interactive digital content; managed digital, animation, artistes and creative agencies; produced, curated content, acted, shot photography/videography and everything else in the Special Projects Team’s interactive digital contentHosted cooking videos for Home Economics digital contentCCAS:🧪Science Spy columnist, quarterly magazine on culture, general knowledge and science🥳Friday Faze committee member, overseeing weekly people programmes and employee engagement activities Show less