Jasmin Francis-Bush Email and Phone Number
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Jasmin Francis-Bush is a creative Marketing executive leading large teams across Branding, Communications, Advertising, and Licensing developing comprehensive strategies and campaigns.She began her career in Entertainment and Sports with the National Basketball Association (NBA) supporting NBA All-Star Weekend and International games, along with ESPN GameDay and MTV Video Music Awards. Jasmin transitioned into Fashion and Retail leading Public Relations, Events, and Marketing Partnerships for Bloomingdale’s and Macy’s Inc. She has also overseen multi-million dollar marketing budgets, licensing, and digital efforts for Men’s Wearhouse, Williams-Sonoma-Pottery Barn brands, and Nintendo of America. Areas of expertise include Marketing Strategy, Brand Management, Business Development, Team Building, across the Channel specific: Social Media Marketing, Content Management, Email, Online Marketing, E-commerce, Search Engine Optimization, Digital, Experiential, Event Management, Sales, Advertising, and Public Relations.Currently, Jasmin is the Head of Marketing, Advertising, Brand Management, and Licensing at the University of California, Davis. Supporting over 40,000 students and 30,000 staff, faculty to drive awareness of how the university is solving the world’s biggest issues as a top public research institution under the umbrella campaign Outgrow the Expected. Jasmin received her Bachelor of Science from the University of Florida and a Master of Arts from Savannah College of Art and Design (SCAD). Additionally, she has been awarded Top 40 under 40 West Coast Brand Innovators, and multiple CASE, and Educational Awards 2019-2022 including Platinum, Gold, Silver, Bronze, and Circle of Excellence.Portfolio 🖼 jasminfrancisbush.com Please contact Jasmin to discuss consulting or career opportunities: 📩 jfrancisbush@gmail.com
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FounderLikeness Licensing Mar 2024 - Present
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Head Of Brand Management, Marketing, & LicensingUniversity Of California, Davis Feb 2019 - PresentDavis, California, UsInnovative and visionary Marketing leader who revamped and built the advertising strategy for the largest university in the University of California system with its first ever brand awareness campaigns across reputation building and Admissions recruitment. Developed digital investment strategy across advertising channels to include mobile device ID, Search Engine Marketing (SEM), Search Engine Optimization (SEO), pre-roll video, digital audio and podcasts, and paid social. -Tactical budget management of leveraging limited funds and resources and extended the spend over three-years by collaborating with vendors and negotiating rates-Leveraged digital marketing and social content leading to an increase applicants by 30%, boosting acceptance rate by 7% faster, and enhancing diverse/under-represented minority students’ admission by 24%-Arranged an enterprise tool for all 10 campuses across the University of California system and reduced costs by 50% year-over-year-Instituted training, guidelines, and conferences for over 200+ communicators quarterly and annually to support a campus-wide population of 40,000 students and 30,000 faculty and staff -
Marketing And Branding ConsultantJasmin Francis-Bush Consulting Mar 2018 - PresentBranding, Marketing, Experiential Consultant focused on helping entertainment synergies, leveraging existing IP to new audiences and awareness. Collaborating across stakeholders to develop impactful partnerships and achieve business goals and drive sales.Areas of focus include Creative development, Branding and Identity, Marketing Strategy, Advertising, and Unique event experiences and brand interactions.
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Director Of Marketing, Brand Management, Pr, And Licensing/CollaborationsWilliams-Sonoma, Inc. Jan 2015 - Feb 2017San Francisco, Ca, UsDirected a team of seven direct reports within the home category retail chain across marketing, social media, public relations/media relations, and licensing with a $6B annual revenue and engaging +80M households domestically and internationally. -Amplified and delivered marketing plans and media pitching for seasonal campaigns annually to drive awareness for the sister brands in the WSI portfolio accounting for a billion dollars in sales -Shifted the channel strategy to digital focus across e-commerce and investment in social media content and launched the first social media influencer collection with over 5 million impressions during launch-Spearheaded the licensing framework across all Williams-Sonoma Inc and negotiated over 30 exclusive designer collaborations and licensed products-Developed retail marketing planning across brick and mortar stores -
Retail Marketing ManagerNintendo Dec 2013 - Dec 2014Redmond, Washington, UsCreated the first-ever Nintendo digital software category of direct-to-box games at brick-and-mortar stores, enhancing sales revenue by $4M in just two years for the Gaming and Entertainment category.-Boosted software revenue by 30% for major retail accounts including Target, Walmart, GameStop, and Best Buy-Collaborated across Event Management with internal partners’ headquarters for exclusive hardware and product launches, limited-time offers, and special projects garnering attendance traffic from 15,000 in-store-66,000 conferences -
Marketing ManagerThe Men'S Wearhouse, Inc Mar 2012 - Sep 2013Houston, Texas, UsProduced the growth and developed the influencer social media content, content marketing, and brand engagement for the retailer to target youth consumers and their parents during the Prom Season and transition to college to drive sales. Grew the youth ambassador program by introducing first ever social media leaderboard, gamification program that incentivized participants across tiers and awarded college scholarships -
Masters Of Art, Luxury Marketing And ManagementSavannah College Of Art And Design Sep 2011 - Jan 2013Savannah, Ga, Us• QEP Honors: Selected as the Marketing Lead for year-long assignment Triptych for Collaboration Rebranding Project. Presented multiple concepts including the winning strategy of American Prepwear and the return of Made in American Manufacturing• Degree Analysis: Specialized degree focusing on luxe consumers, forecasting color and trends, researching demographics, managing supply chains, analyzing art, theory, design, marketing, and finance to assist companies and brands in attracting and retaining affluent clientele• Graduate Research: Consumer Analysis from Asia Pacific, Japan, and Middle Eastern countries and their impact on American and European tourism industries -
Corporate Marketing Manager (Macy'S)& Special Events Manager (Bloomingdale'S)Macy'S May 2006 - May 2009New York, Ny, Us-PR/Events Manager for 59th Street Flagship store planning a range of events from fashion shows, floor and department openings, collection launches, holiday windows reveal, broadway shows, and more-Transferred to Macy's South to oversee Marketing Strategy, reducing the Marketing spend by developing Sponsorship and corporate partnerships proposals and executing a new revenue stream for the retailer's Advertising department -
Coordinator, AssociateNational Basketball Association Apr 2002 - Apr 2006New York, Ny, UsProduced the National Basketball Associations premiere events year round to fans, players, sponsors, and VIP guests and celebrities across All-Star Weekend, International games, and NBA and WNBA fan events such as Jam Session, Jam Van, Rhythm and Rims Tour, and NBA Cares. -
Event CoordinatorNational Basketball Association Feb 2001 - Feb 2003New York, Ny, Us• Freelancer two consecutive years: NBA All-Star in Philadelphia, PA First Union Center (2002) and Atlanta, GA at Phillips Arena (2003).
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Manager Of EventsMtv Networks Sep 2004 - Sep 2005New York, Ny, UsMTV Video Music Awards in Miami, FloridaSupported the credentialing, VIP access, and logistics for the star studded event. Responsibilities included coordinating credential types and access points, partnering with the City of Miami, facility security on safety and building and exterior venue plans.
Jasmin Francis-Bush Skills
Jasmin Francis-Bush Education Details
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Savannah College Of Art And DesignLuxury Fashion Management -
University Of FloridaSports Management
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Fashion Institute Of TechnologyFashion Pr And Special Events
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New York UniversityEvent Production
Frequently Asked Questions about Jasmin Francis-Bush
What company does Jasmin Francis-Bush work for?
Jasmin Francis-Bush works for Likeness Licensing
What is Jasmin Francis-Bush's role at the current company?
Jasmin Francis-Bush's current role is Marketing & Licensing Executive | Founder of Likeness.
What is Jasmin Francis-Bush's email address?
Jasmin Francis-Bush's email address is ja****@****ail.com
What is Jasmin Francis-Bush's direct phone number?
Jasmin Francis-Bush's direct phone number is +191662*****
What schools did Jasmin Francis-Bush attend?
Jasmin Francis-Bush attended Savannah College Of Art And Design, University Of Florida, Fashion Institute Of Technology, New York University.
What are some of Jasmin Francis-Bush's interests?
Jasmin Francis-Bush has interest in Graphic Design, Politics, Fashion Content And Development, Trend Forecasting, Travel.
What skills is Jasmin Francis-Bush known for?
Jasmin Francis-Bush has skills like Advertising, Marketing, Marketing Strategy, Social Media, Sponsorship, Event Management, Management, Event Planning, Social Media Marketing, Facebook, Digital Marketing, Email Marketing.
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